Digital Marketing Specialist

Role Overview & Key Responsibilities:

In this role, you will lead the Performance & Digital Division, taking full ownership of our digital footprint across three companies. Your focus will be on driving measurable growth through the following pillars:

Campaign Management & Optimization: End-to-end execution of paid campaigns on Google Ads, Meta, TikTok, and LinkedIn.

Budget & ROI Oversight: Efficiently allocating spend across multiple brands, ensuring high ROAS and maintaining strict budget discipline.

Technical Analytics: Managing GTM, GA4, and Meta Pixel implementations to ensure 100% data integrity and accurate conversion tracking.

SEO Strategy: Enhancing our organic visibility through keyword research and technical on-page optimizations.

Performance Reporting: Providing actionable insights through weekly/monthly reports on CPL, CTR, and lead quality.

Required Qualifications:

• Native Arabic speaker (spoken and written) — Mandatory
• Strong English communication skills
• Minimum 3+ years of experience in Digital Marketing & Performance Marketing
• Hands-on experience with Google Ads, Meta Ads, TikTok Ads, LinkedIn Campaign Manager
• Strong knowledge of GA4, GTM, Meta Pixel, and conversion tracking
• Experience managing multi-brand digital campaigns

Language:

• Arabic (Preferred)

Work Location: In person