Digital Marketing Specialist - AI

Job Summary
We are seeking a dynamic and innovative Digital Marketing Specialist with a focus on Artificial Intelligence (AI) to elevate our online presence and drive impactful marketing campaigns. In this role, you will harness cutting-edge AI tools and techniques to optimize digital strategies, enhance content engagement, and improve overall campaign performance. Your expertise will help us reach targeted audiences across multiple platforms, boost conversion rates, and strengthen our brand in the digital landscape. This paid position offers an exciting opportunity to work at the forefront of digital marketing technology, contributing to a fast-paced, growth-oriented environment.

Responsibilities

• Develop and implement comprehensive digital marketing strategies leveraging AI-driven insights and automation tools to maximize reach and engagement.
• Conduct keyword research using advanced SEO tools to identify high-impact keywords for content optimization and SEM campaigns.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels to increase ROI.
• Create compelling content tailored for various digital channels, including social media posts, blog articles, email marketing campaigns, and landing pages.
• Utilize SEO techniques—including on-page optimization, backlink strategies, and technical SEO—to improve organic search rankings.
• Analyze campaign performance using Google Analytics, SQL queries, and other analytics tools to generate actionable insights for continuous improvement.
• Design visually appealing graphics using Adobe Photoshop and Adobe Creative Suite; manage content creation through WordPress and other CMS platforms.
• Implement marketing automation workflows to nurture leads effectively through email marketing sequences and performance marketing tactics.
• Collaborate with cross-functional teams to align digital initiatives with overall business objectives, especially in e-commerce and B2B contexts.
• Stay current with industry trends in digital marketing, SEM, AI applications in marketing, and emerging tools to keep strategies innovative.

Experience

• Proven experience in digital marketing roles with a strong emphasis on AI integration and automation tools.
• Hands-on expertise with SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
• Demonstrated success managing Google Ads (Google AdWords), Facebook Advertising campaigns, and other paid media channels.
• Proficiency in content management systems like WordPress or similar platforms for website updates and blog management.
• Skilled in using analytics platforms including Google Analytics, SQL for data analysis, and performance tracking dashboards.
• Strong knowledge of HTML, CSS, JavaScript basics for website optimization; familiarity with marketing automation software is a plus.
• Experience creating engaging content through copywriting, graphic design (Adobe Photoshop), and social media management tools.
• Ability to analyze data trends to optimize conversion rates through A/B testing, landing page improvements, and user experience enhancements. Join us as a Digital Marketing Specialist - AI to lead innovative campaigns that harness the power of artificial intelligence! Your expertise will shape the future of our digital outreach while providing valuable growth opportunities in a vibrant team environment dedicated to excellence in digital innovation.

Pay: $55,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Retirement plan

Work Location: In person