Digital Marketing Specialist – Brand & Growth

Job Title: Digital Marketing Specialist – Brand & Growth

Location: Model Town, Lahore (Onsite)
Working Hours: 5:00 PM – 2:00 AM
Experience Required: 4 – 6 Years

About the Company:
We are seeking a skilled Digital Marketing professional to join our team and lead brand-building initiatives while managing overall marketing activities.

Key Responsibilities:

• Develop and execute digital marketing strategies to build and grow the company brand.
• Manage social media accounts, campaigns, and content creation across platforms.
• Plan, implement, and optimize paid marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Handle brand identity, awareness, and positioning across online channels.
• Collaborate with internal teams to create engaging marketing materials and campaigns.
• Monitor analytics and performance metrics to measure the effectiveness of campaigns.
• Explore new growth opportunities, partnerships, and marketing channels.
• Oversee overall marketing operations to ensure consistency and impact.

Requirements:

• 4 – 6 years of proven experience in digital marketing and brand management.
• Strong knowledge of social media marketing, content strategy, and online advertising.
• Hands-on experience with tools like Google Analytics, Ads Manager, and SEO tools.
• Excellent communication, creativity, and strategic thinking skills.
• Ability to work onsite in Model Town, Lahore during office hours 5:00 PM – 2:00 AM.

Perks & Benefits:

• Competitive salary based on experience.
• Opportunity to lead brand-building initiatives and grow with the company.
• Collaborative and creative work environment.

Job Types: Full-time, Part-time

Work Location: In person