Digital Marketing Manager (SEO + Paid Ads + CRO)

Role Summary:
Oversee all marketing efforts to drive traffic and convert visitors into booked demos, combining SEO, paid ads, and conversion rate optimization.

Key Responsibilities:

• Develop SEO strategy ensuring website content and structure follow best practices
• Manage paid advertising campaigns across Meta, Google, LinkedIn, TikTok to drive demo bookings
• Collaborate with content team on blog, landing pages, and FAQs to boost organic traffic
• Set up and analyze analytics tools (GA4, Hotjar) to monitor funnel performance
• Test and optimize CTAs, landing page designs, and form flows to improve conversion rates
• Coordinate with sales and outreach VAs for lead nurturing and follow-up

Required Skills:

• Strong background in SEO, PPC, CRO with measurable results
• Experience managing multi-channel digital campaigns for B2B or SaaS
• Proficient with Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Ads
• Knowledge of CRM automation tools (GoHighLevel preferred)

Experience:

• 5+ years in digital marketing, preferably in lead generation or SaaS marketing

Shift: Flexible, may include overlap with US time zones (6:30 PM – 3 AM)

Job Type: Full-time

Pay: Rs90,000.00 - Rs120,000.00 per month

Work Location: In person