Digital Marketing Specialist & Content Creator

Company: Kaya Systems
Location: Siddiq Trade Center, Gulberg II, Lahore
Job Type: Full-Time | Onsite
Shift Timing: 2:00 PM – 11:00 PM
Salary: PKR 80,000 – 160,000/month (Based on Experience)

About the Role

Kaya Systems is seeking a creative, results-driven, and experienced Digital Marketing Specialist & Content Creator to join our growing marketing team. The ideal candidate will have at least 2 years of experience in digital marketing, content creation, and social media management. This role requires a combination of strategic marketing skills, creative content development, and hands-on campaign execution to drive brand awareness, lead generation, and online engagement.

Key Responsibilities

• Develop and execute digital marketing strategies across multiple channels.
• Create engaging content for social media platforms, websites, blogs, email campaigns, and marketing materials.
• Plan, manage, and optimize paid advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
• Manage company social media accounts and maintain a consistent brand voice.
• Design and create visual content using Canva, Adobe Creative Suite, or similar tools.
• Develop and maintain content calendars and publishing schedules.
• Conduct keyword research and implement SEO best practices to improve organic visibility.
• Monitor, analyze, and report on campaign performance using Google Analytics and other marketing tools.
• Generate leads through digital channels and optimize conversion rates.
• Stay updated on industry trends, emerging technologies, and competitor activities.
• Collaborate with designers, developers, and sales teams to support marketing initiatives.

Required Qualifications

• Minimum 2 years of experience in Digital Marketing and Content Creation.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Strong English written and verbal communication skills.
• Proven experience managing social media platforms and digital campaigns.
• Hands-on experience with SEO, Google Analytics, Google Search Console, and digital marketing tools.
• Experience with content writing, copywriting, and content strategy.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills

• Experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and email marketing platforms.
• Knowledge of Canva, Adobe Photoshop, Illustrator, Premiere Pro, or video editing tools.
• Familiarity with AI-powered marketing tools such as ChatGPT, Canva AI, and content automation platforms.
• Experience working with international clients or within the IT/BPO industry.
• Understanding of lead generation, marketing funnels, and conversion optimization.

What We Offer

• Competitive salary package.
• Professional and collaborative work environment.
• Career growth and advancement opportunities.
• Opportunity to work with international clients and projects.
• Continuous learning and professional development support.

How to Apply

Apply directly here or send your updated resume and LinkedIn profile to:

hr@kayasystems.com

Must share LinkedIn profile link with your application.

Job Type

Full-time

Ability to Commute/Relocate

Lahore: Reliably commute or planning to relocate before starting work (Required)

Work Location

In Person

Job Type: Full-time

Pay: Rs80,000.00 - Rs160,000.00 per month

Ability to commute/relocate:

• Lahore: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person