Digital Marketing Specialist - Dammam, Saudi Arabia

Job Objective:

To plan, execute, and manage digital marketing campaigns to increase brand awareness, attract potential customers, and achieve sales objectives through digital channels.

Duties and Responsibilities:

• Develop and implement digital marketing strategies across various channels (search engines, social media, email).
• Manage paid advertising campaigns (Google Ads and social media platforms).
• Optimize search engines (SEO) and improve website ranking in search results.
• Manage social media accounts and publish content regularly.
• Analyze campaign performance using analytics tools (such as Google Analytics).
• Prepare periodic performance reports and provide recommendations for improvement.
• Manage content marketing activities (writing, formatting, publishing).
• Improve user experience (UX) in collaboration with the design or technical team.
• Stay up to date with the latest digital marketing trends and apply them.
• Manage customer databases and email marketing campaigns.

Required Qualifications:

• Bachelor’s degree in Marketing, Media, Business Administration, or a related field.
• Experience in digital marketing (preferably 2–4 years).
• Strong knowledge of digital marketing tools and advertising platforms.
• Good understanding of data analysis and data-driven decision-making.

Skills:

• Data analysis and reporting skills
• Creativity in content creation
• Advertising campaign management
• Communication and teamwork skills
• Time management and ability to work on multiple projects