Digital Marketing Specialist - Google & Meta

About Xamtac

Xamtac is a Chicago-based digital marketing agency and AI-driven marketing platform that treats “marketing as a science,” blending advanced AI with collaboration tools and a PPC dashboard to help brands plan, launch, and analyze multi-channel campaigns. Its services span Google & Facebook Ads, SEO, email marketing, influencer marketing, website creation, analytics, and white-label solutions, all delivered with a data-driven, transparent process and a performance dashboard clients can monitor.

Learn more at .

About the Role

We’re looking for a results-driven Digital Marketing Specialist with strong hands-on expertise in Google Ads, Meta Ads, and GoHighLevel to join our performance marketing team.

This role is ideal for a mid–senior professional with 5+ years of PPC experience who can manage paid campaigns end-to-end while also leveraging GoHighLevel for lead management, automation, and performance tracking.

Key Responsibilities

• Plan, launch, manage, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max).
• Strategize, execute, and scale Meta Ads campaigns (Facebook & Instagram) focused on leads, conversions, and ROAS.
• Set up and manage funnels, pipelines, and automations in GoHighLevel for lead capture and follow-ups.
• Integrate paid campaigns with GoHighLevel workflows, including forms, calendars, email/SMS automations, and CRM pipelines.
• Conduct keyword research, audience research, and funnel analysis to improve campaign efficiency.
• Continuously monitor performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates, making data-driven optimizations.
• Develop, test, and iterate on ad creatives, copy, and landing page recommendations.
• Implement and maintain conversion tracking using GA4, Google Tag Manager, Meta Pixel, Conversion APIs, and GoHighLevel integrations.
• Analyze campaign trends and deliver clear insights and optimization recommendations.
• Prepare regular performance reports for internal teams and clients.
• Collaborate with design, content, sales, and analytics teams to improve lead quality and conversion rates.
• Stay updated with platform updates and best practices across Google Ads, Meta Ads, and GoHighLevel.
• Troubleshoot campaign, tracking, automation, and delivery issues.

Required Qualifications

• 3+ years of hands-on experience in PPC, managing both Google Ads and Meta Ads.
• Strong practical experience with GoHighLevel, including funnels, CRM pipelines, workflows, and automations.
• Proficiency in Google Ads Manager, Meta Ads Manager, GA4, and Google Tag Manager.
• Proven ability to scale campaigns while maintaining efficiency and profitability.
• Solid understanding of bidding strategies, attribution models, audience targeting, and A/B testing.
• Strong analytical mindset with the ability to turn data into actionable insights.
• Experience using reporting tools such as Google Analytics, Looker Studio, and Excel/Google Sheets.
• Excellent communication and collaboration skills in a remote environment.

Good to Have

• Experience with landing page optimization and CRO tools.
• Agency experience managing multiple clients or verticals.
• Familiarity with additional marketing automation or CRM platforms.

What We Offer

• Opportunities to work on diverse campaigns across various industries.
• Flexibility to work remotely.
• Competitive salary and benefits package.
• Career growth and advancement opportunities.

Please note this role requires availability to work in the Central Standard Time (CST) zone.

If you are interested in the position, please apply or submit your detailed resume and a cover letter highlighting your relevant experience to karthik@xamtac.com.

Job Type: Full-time

Pay: From ₹15,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Work from home

Experience:

• Google Ads: 3 years (Required)
• Facebook Advertising: 3 years (Required)
• Go High Level : 2 years (Required)

Shift availability:

• Night Shift (Required)

Work Location: Remote