Digital Marketing Specialist (Hospitality/Tourism)

📍Zamalek- Cairo

Key Responsibilities:

• Assist in the planning, development, and execution of marketing campaigns
• Create engaging content for social media, email newsletters, blogs, and websites
• Monitor and report on marketing campaign performance using tools like Google Analytics and CRM platforms
• Coordinate with internal teams and external vendors for campaign deliverables
• Support SEO and SEM initiatives to increase web traffic and visibility
• Conduct market research to identify trends, competitors, and customer insights
• Manage marketing calendars and ensure timely execution of campaigns
• Assist in organizing promotional events, trade shows, and webinars
• Maintain brand consistency across all marketing materials and communications

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2+ years of experience in a marketing role
• Familiarity with marketing platforms such as Google Ads, Facebook Ads, etc.
• Strong writing, editing, and communication skills
• Knowledge of SEO, content marketing, and social media best practices
• Proficient in Microsoft Office and Google Workspace; graphic design experience is a plus (e.g., Canva, Adobe Suite)
• Detail-oriented, well-organized, and able to manage multiple projects simultaneously
• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Understanding of B2B and/or B2C marketing strategies
• Full proficiency in both Arabic and English