Digital Marketing Specialist - In bound lead generation

About Role:

We are seeking a full-time, on-site Digital Marketing & Inbound Lead Generation Specialist to join our Gurgaon office. This role is ideal for a marketing professional with experience in the IT services industry, strong knowledge of CRM and ERP solutions, and hands-on expertise in generating high-quality inbound leads through digital channels.

You will play a critical role in driving demand for IT consulting, CRM implementations, and ERP solutions by attracting, nurturing, and converting inbound prospects into qualified sales opportunities.

Key Responsibilities

Inbound Lead Generation & Demand Generation

• Develop and execute inbound lead generation strategies for IT services, CRM, and ERP offerings
• Generate qualified inbound leads via SEO, content marketing, paid ads, email campaigns, and landing pages
• Build and optimize lead funnels to convert website traffic into MQLs and SQLs
• Target IT decision-makers including CIOs, CTOs, Heads of IT, Sales, and Operations

Digital Marketing Execution

• Manage and optimize Google Ads, LinkedIn Ads, and retargeting campaigns
• Plan and execute content-driven campaigns (blogs, case studies, whitepapers, lead magnets)
• Coordinate with sales and consulting teams to align messaging with IT buyer pain points
• Perform A/B testing on ads, landing pages, and CTAs to improve conversion rates

CRM & Marketing Automation

• Work extensively with CRM and marketing automation tools (HubSpot, Salesforce, Zoho, etc.)
• Design and manage lead capture, scoring, and nurturing workflows
• Maintain accurate CRM data and ensure seamless lead handoff to sales
• Track lead lifecycle from first touch to opportunity creation

Analytics & Performance Tracking

• Monitor and report on lead volume, CPL, conversion rates, and campaign ROI
• Use insights and data to continuously optimize marketing performance
• Share regular performance reports with management

Ideal Candidate Profile

• Experience in inbound digital marketing within the IT industry
• Strong understanding of CRM and ERP solutions and B2B IT buying cycles
• Hands-on experience with CRM platforms and marketing automation tools
• Practical knowledge of SEO, PPC, email marketing, content marketing, and funnel optimization
• Data-driven mindset with strong analytical skills
• Excellent communication and collaboration skills

Nice to Have

• Experience marketing B2B IT services or SaaS products
• Exposure to account-based marketing (ABM)
• Experience working with global or US-based clients

Job Type: Full-time

Pay: ₹45,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Application Question(s):

• Do you have hands-on experience generating inbound leads for IT services, CRM, or ERP solutions?
• How many years of experience do you have in Digital Marketing?
• Have you done inbound lead generation along with digital marketing?
• What is your notice period in days?
• What is your CTC?

Location:

• Gurugram, Haryana (Required)

Work Location: In person