Digital Marketing Specialist – Lead Generation

Nova Marketing is looking for a results-driven Digital Marketing Specialist who will be responsible for:

• Creating monthly and quarterly marketing plans for the company and all client accounts.
• Managing paid advertising campaigns across Meta, TikTok, Google, and other platforms.
• Driving lead generation and improving campaign performance to bring new customers consistently.

This role is performance-oriented and requires strong analytical and execution skills.

Key Responsibilities:1. Marketing Plans for Nova Marketing (Internal):

• Create a monthly plan including targeting, campaign strategy, budgets, and offers.
• Develop quarterly strategies to expand market reach and increase customer acquisition.
• Analyze monthly results and recommend improvement actions.

2. Marketing Plans for Client Accounts:

• Build tailored monthly marketing plans for each client (audience, ads, content direction).
• Create quarterly strategies focused on campaigns, growth, and improving conversion funnels.
• Define KPIs for clients and track performance regularly.

3. Paid Advertising Management:

• Launch and optimize paid ads on Meta (Facebook/Instagram), TikTok, Google Ads, etc.
• Conduct daily optimization to reduce CPL and increase conversions.
• Perform A/B testing for ad creatives, audiences, and landing pages.

4. Reporting & Analytics:

• Prepare monthly and quarterly performance reports for the company and clients.
• Analyze data to measure CPL, CTR, Conversion Rate, and ROAS.
• Monitor competitors and market trends to identify new opportunities.

5. Continuous Improvement:

• Improve ad creatives, visual content, and messaging.
• Optimize landing pages to increase lead conversion rates.
• Enhance customer journey and lead quality.
• Recommend new strategies, platforms, and targeting methods.

Requirements:

• 1–3 years of experience in Digital Marketing or Lead Generation.
• Strong expertise in Meta Ads and TikTok Ads (mandatory).
• Ability to build monthly and quarterly marketing plans.
• Strong analytical skills with experience reading campaign data.
• Knowledge of key KPIs: CPL, CTR, ROAS, Conversion Rate.
• Excellent communication skills with ability to handle client interactions.

Preferred Skills:

• Experience in content planning or social media management.
• Basic design or video editing skills.
• Experience with Google Ads or CRM tools.

Benefits:

• Competitive salary + performance bonuses.
• Creative and fast-growing work environment.
• Training and career development opportunities.
• Opportunity to grow within a marketing agency.

How to Apply:

Email your CV to: hr@intelligentsystem.ae
WhatsApp / Call: +971 58 113 1331

Job Type: Full-time

Pay: From AED3,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• ads manager: 2 years (Required)
• google ads: 2 years (Required)