Digital Marketing Specialist / Media Buyer

We are hiring a Digital Marketing & Media Buyer with a proven ability to deliver quality leads and measurable results from day one. The ideal candidate has hands-on experience running high-converting campaigns across industries including healthcare, real estate, e-commerce, fashion, and FMCG. If you're a strategic thinker with a performance mindset and a deep understanding of paid media platforms, we want to hear from you.

Key Responsibilities:

• Launch and optimize paid campaigns across Meta Ads, Google Ads, TikTok Ads, and other platforms
• Drive high-quality lead generation through precise targeting, compelling creatives, and funnel optimization
• Customize ad strategies for different industries and audience segments
• Monitor campaign performance (CTR, CPC, ROAS, CPL) and implement real-time optimizations
• Collaborate with creative and content teams to produce persuasive ad assets
• Manage budgets and maximize ROI across all channels
• Provide actionable insights and performance reports to stakeholders

Required Experience:

• 2+ years in digital marketing or paid media roles
• Demonstrated success in generating qualified leads and achieving conversion goals
• Experience in at least three of the following sectors:
• Healthcare (clinic promotions, treatment campaigns)
• Real Estate (property launches, buyer acquisition)
• E-commerce (product sales, retargeting funnels)
• Fashion (seasonal drops, influencer ads)
• FMCG (retail promotions, brand awareness)
• Proficiency in Meta Ads Manager, Google Ads, TikTok Ads, and analytics tools
• Strong understanding of audience segmentation, remarketing, and conversion tracking

Preferred Traits:

• Performance-driven mindset with a bias for action
• Ability to deliver results from day one—no warm-up period
• Excellent communication and creative briefing skills
• Familiarity with CRM tools and lead nurturing workflows

Salary Range:

• PKR 30,000 to 40,000 per month (based on experience and performance)

Benefits:

• Fully Remote work environment
• Exposure to diverse industries and fast-paced campaigns
• Professional development and growth opportunities

Job Type: Full-time

Pay: Rs30,000.00 - Rs40,000.00 per month

Experience:

• Meta Ads: 2 years (Preferred)
• Media Buyer: 2 years (Preferred)
• Digital Marketing: 2 years (Preferred)