Digital Marketing Specialist – Meta Ads Expert

Job description:

Xamtac is a Chicago-based digital marketing agency and AI-driven marketing platform that treats “marketing as a science,” blending advanced AI with collaboration tools and a PPC dashboard to help brands plan, launch, and analyze multi-channel campaigns. Its services span Google & Facebook Ads, SEO, email marketing, influencer marketing, website creation, analytics, and white-label solutions, all delivered with a data-driven, transparent process and a performance dashboard clients can monitor.

We’re seeking a results-driven Digital Marketing Specialist with deep technical expertise in Meta Ads to join our growth-focused marketing team. If you have 4+ years of hands-on experience managing complex paid social campaigns, a strong command of performance analytics, and thrive in a fast-paced, product-led environment, we’d love to hear from you.

Key Responsibilities

• Strategize, set up, manage, and optimize Meta Ads campaigns to meet key performance objectives (e.g., traffic, conversions, lead generation, ROAS).
• Conduct in-depth audience research and develop precise targeting strategies to enhance ad effectiveness.
• Perform ongoing analysis of campaign performance, identifying trends and making data-driven optimizations.
• Develop, test, and iterate on ad creatives and copy to improve engagement and conversion rates.
• Collaborate with the content, design, and analytics teams to enhance campaign success.
• Stay updated on Meta Ads best practices, algorithm changes, and industry trends to ensure the best results.
• Provide detailed performance reports and actionable insights to stakeholders.
• Troubleshoot and resolve any issues related to Meta Ads account performance and ad delivery.

Qualifications & Experience

• Minimum 4 years of experience managing Meta Ads campaigns, with a proven track record of successful campaign execution and optimization.
• Deep expertise in Facebook Ads Manager, audience targeting, A/B testing, and bid strategy optimization.
• Strong analytical skills with the ability to interpret campaign performance data and make informed decisions.
• Experience in scaling campaigns while maintaining efficiency and profitability.
• Familiarity with attribution models, tracking pixels, and conversion APIs.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Proficiency with data analysis and visualization tools (e.g., Google Analytics, Looker Studio, Excel/Sheets, or similar).
• Experience with Google Ads is good to have but not a primary requirement for this role.
• A bachelor's degree in marketing, business, or a related field is preferred.

What We Offer

• Opportunities to work on diverse campaigns across various industries.
• Flexibility to work remotely.
• Competitive salary and benefits package.
• Career growth and advancement opportunities.

Please note this role requires availability to work in the Central Standard Time (CST) zone.

If you are interested in the position, please apply or submit your detailed resume and a cover letter highlighting your relevant experience to karthik@xamtac.com.

Job Type: Full-time

Pay: From ₹20,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Work from home

Education:

• Bachelor's (Preferred)

Experience:

• Meta Ads: 3 years (Required)
• Digital marketing: 4 years (Preferred)

Shift availability:

• Night Shift (Required)

Work Location: Remote