Digital Marketing Specialist (m/w/d)

Velvet Desert is a luxury jewelry & lifestyle brand expanding rapidly across the GCC. We are looking for a Digital Marketing Specialist who can plan, execute, and optimize our digital campaigns across WhatsApp, Email, and Paid Ads based on the official Digital Marketing SOP. Your work will directly influence sales, engagement, and brand visibility across the region.

THE ROLE

You will manage the full digital marketing cycle—from campaign planning and segmentation to execution, reporting, and performance optimization. You’ll coordinate closely with Design, Finance, the CEO, and our external ads specialist to ensure every campaign meets Velvet Desert’s brand, aesthetic, and performance standards.

YOUR CHALLENGE

• Campaign Planning & Execution
• Develop campaign briefs (objectives, audience, channel, deliverables).
• Segment audiences from Shopify and prep CSV files for WhatsApp campaigns.
• Build bilingual messaging & creatives aligned with brand guidelines.
• Ensure all content is CEO-approved before scheduling.
• Maintain weekly campaign frequency (WhatsApp + Email).
• WhatsApp Marketing (Interakt Platform)
• Create templates, submit for Meta approval, and upload segmented lists.
• Schedule campaigns ensuring Interakt wallet has sufficient balance.
• Monitor delivery, read rates, CTR, and engagement.
• Log results in the campaign tracker and archive weekly reports.
• Email Marketing (Shopify Email)
• Design newsletters in Canva and import into Shopify Email.
• Optimize CTAs, subject lines, preview text, and bilingual messaging.
• Send test emails for review and launch after final approval.
• Drive weekly newsletters based on promotions, new arrivals, and brand storytelling.
• Digital Advertising (Meta, TikTok, Snap, Google)
• Prepare creative folders, ad copies, UTM links, and content for each ad cycle.
• Ensure rights for ad usage (no influencer content unless cleared).
• Coordinate with the external ads specialist (Lucas) for execution.
• Boost top-performing organic posts (non-influencer).
• Monitor CTR, conversions, sales uplift, and ROAS.
• Finance & Reporting
• Coordinate with Finance for Interakt wallet top-ups and invoice reconciliation.
• Collect results from Interakt, Shopify, and Ads dashboards.
• Create weekly performance reports with KPIs (CTR, open rates, read rates, ROAS).
• Maintain digital marketing records in the shared drive.

YOU WILL ROCK AT THIS ROLE IF YOU...

✔Have 2–4 years experience in digital marketing (preferably fashion/luxury).
✔ Are skilled in Interakt, Shopify Email, Meta Ads Manager, TikTok Ads, Google Ads.
✔Are analytical and can interpret KPI dashboards with strong reporting skills.
✔Understand segmentation, UTM structures, CTR/ROAS optimization.
✔Can balance creative execution with performance-driven thinking.
✔Are organized, detail-focused, and meet weekly campaign requirements.
✔Communicate clearly and work well across cross-functional teams.

Benefits

✨ Work with a fast-growing luxury brand expanding across GCC markets
✨ Hybrid work flexibility and exposure to international-level campaigns
✨ Ownership of full digital cycle (WhatsApp + Email + Paid Ads)
✨ Structured SOPs ensuring clarity, speed, and consistency
✨ Opportunity to innovate and optimize digital performance

Ready for the challenge?

Send your CV to hr@velvetdesert.com with the subject line:
“Application – Digital Marketing Specialist”

Job Type: Full-time