Digital Marketing Specialist (Paid Media Focus)

Digital Marketing Specialist (Paid Media Focus)

San Antonio, TX (in-person) | Full-time

About the Role

Tribu is looking for a Senior Paid Media Strategist who loves performance marketing and knows how to make ads that drive real results, not just impressions. In this role, you’ll design, launch, and optimize paid media campaigns across Google, Meta, LinkedIn, Pinterest, and more. You’ll manage ad budgets, refine targeting, test creatives, and prove ROI with data-backed insights.

This role is hands-on. You’ll spend part of your time executing media buys and the rest leading strategy, building full-funnel campaigns, and working alongside our creative team to bring big ideas to life.

If you’re passionate about making every dollar work harder, love experimenting with new tactics, and thrive in a fast-paced, creative environment, you’ll fit right in.

What You’ll Do

• Own and lead paid media strategies for multiple brands across Google, Meta (FB/IG), LinkedIn, and Pinterest.

• Build full-funnel campaigns: develop media plans, define target audiences, write ad copy, and create briefs for landing pages, social, and digital ads.

• Execute campaigns directly: manage media buying, monitor pacing, analyze performance, and optimize in real time for ROAS and conversions.

• Report on results: deliver insights and clear next steps to partners and your team.

• Manage ad budgets from $3K to $50K+ per month.

• Set up and manage conversion tracking using Google Analytics, Tag Manager, HubSpot, and other tools.

• Collaborate with design, social, and content teams to align paid and organic strategies.

• Support other digital channels like email (Klaviyo, Mailchimp) and SEO as needed.

Skills That Make You a Great Fit

• You know your way around Google Ads, Meta Ads Manager, LinkedIn Ads, and Pinterest Ads.

• You can write clear, compelling ad copy that gets people to click.

• You’re data-driven and comfortable making decisions from dashboards, reports, and conversion data.

• You’re confident managing budgets of different sizes and making optimizations that move the needle.

• You thrive in fast-paced, multi-brand environments and keep projects organized.

• You can explain your results and recommendations clearly to both teammates and partners.

• You understand the basics of email, SEO, and content marketing, even if paid is your specialty.

Tools You’ll Use Here

Google Ads / Meta Ads Manager / LinkedIn Ads / Pinterest Ads Google Analytics / Tag Manager / Looker Studio HubSpot / Klaviyo / Mailchimp CMS platforms (WordPress, Shopify, Webflow)

What It’s Like at Tribu

We move fast. We care deeply. We work smart. And we believe in the power of creativity backed by data. If you’re passionate about growth, unafraid to try new things, and looking for a team that feels like a tribe, you’ll love it here.

Requirements

• Strong skills in paid media strategy and campaign execution

• Proven ability to manage ad budgets and improve performance across platforms

• Analytical mindset with experience turning data into insights

• Based in San Antonio, TX (or open to relocation)

• Prior agency experience is a plus, not a must

Before You Apply:

We value passion, curiosity, and a deep hunger to learn and grow in this field and at Tribu.

Things to Think About Before You Apply to Join the Tribe

Can you keep up? Tribu moves fast. Deadlines don’t wait, and neither do we. We’re a high-energy team juggling multiple projects every day. If you thrive in a fast-paced, always-on environment, you might be our kind of people.

Curiosity is where it all starts, and we love that. But we’re also a place where passion meets purpose. Whether you’re newer to advertising or more experienced, what matters most is that you’re serious about growing in this space, and you already know this is the industry you want to be in.

We’re big believers in the power of long-term relationships, with our team, our partners, and the work we do. While everyone’s path is different, we’re looking for people who want to grow roots, not just pass through. If you're looking to build something meaningful and lasting, we’re probably your kind of people.

Job Type: Full-time

Pay: $50,000.00 - $56,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person