Digital Marketing Specialist (Performance & Paid Ads Expert)

Location: Abu Dhabi
Company: Advertising & Marketing Agency

Job Title:

Digital Marketing Specialist

Job Summary:

We are looking for a highly skilled Digital Marketing Specialist with strong hands-on experience in paid advertising and performance marketing.
This role is for professionals only — not entry-level. The ideal candidate must be able to plan, execute, optimize, and scale paid campaigns independently.

Key Responsibilities:

• Plan, manage, and optimize paid advertising campaigns on:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• TikTok Ads, Snapchat Ads (experience is a strong plus)
• Develop performance-driven strategies focused on leads, conversions, and ROI
• Conduct keyword research, audience targeting, A/B testing, and funnel optimization
• Manage budgets, bids, and campaign scaling
• Track performance using Google Analytics, Meta Pixel, Tag Manager, and conversion tracking
• Prepare detailed performance reports with insights and recommendations
• Manage and optimize SEO & Search Engine visibility
• Coordinate with content, design, and sales teams to ensure campaign alignment
• Stay updated with the latest digital marketing trends and ad platform changes

Job Requirements (Strict):

• Minimum 4–5 years of proven experience in Digital Marketing & Paid Advertising
• Expert level in:
• Google Ads
• Meta Ads (Facebook & Instagram)
• Strong understanding of:
• Conversion tracking & analytics
• SEO & Search Engine Marketing (SEM)
• Marketing funnels & lead generation strategies
• Ability to manage multiple campaigns and budgets simultaneously
• Strong analytical mindset and decision-making skills
• Fluent in English (Arabic is a strong advantage)
• Experience working with agencies or multiple clients is highly preferred

Nice to Have (Plus):

• Experience with TikTok & Snapchat Ads
• Website & landing page optimization experience
• Basic knowledge of CRO (Conversion Rate Optimization)
• Experience in healthcare, real estate, or service-based industries

Working Hours:

• Monday – Friday: 8:30 AM – 5:30 PM
• Saturday: 8:30 AM – 4:00 PM
• Sunday: OFF

Salary & Benefits:

• Competitive salary based on experience
• Performance-based bonuses
• Professional agency environment
• Long-term growth opportunity

Job Type: Full-time

Pay: AED4,000.00 - AED12,000.00 per month