Digital Marketing Specialist Salt Strong

ABOUT SALT STRONG
Salt Strong is on a mission to unite saltwater anglers and help them catch more fish and create unforgettable memories. Through education, community, and conservation, we empower our members to spend more time on the water and less time struggling to find fish.

Our membership program, the Salt Strong Insider Club, is one of the fastest-growing fishing communities in America. It offers exclusive access to fishing courses, tackle discounts, and a network of passionate anglers who share our love for the sport.

If you are passionate about digital marketing, data-driven growth, and helping more anglers discover the Salt Strong movement, this is the role for you.

ABOUT THE POSITION
The Digital Marketing Specialist will play a central role in driving new member growth for Salt Strong’s Insider Club. You will own the digital funnel, from ad creative and landing pages to email flows and post-purchase upsells, focused entirely on attracting, converting, and retaining new Insider Members.

This position is ideal for a data-driven marketer who thrives on testing, optimization, and creative problem-solving. You will collaborate with our content, creative, and analytics teams to craft high-performing campaigns that expand our reach and accelerate growth.

RESPONSIBILITIES AND DUTIES

• Landing Page Creation, Management, and Split Testing
  Develop, manage, and optimize landing pages that convert visitors into new Insider Members through A/B and multivariate testing.
• Sales and Order Form Creation, Management, and Split Testing
  Build and refine sales and checkout experiences to maximize conversions and reduce friction in the new member sign-up process.
• Ad Script, Headline, and Copy Creation
  Write and test ad copy for paid social, YouTube, and search campaigns that engage anglers and clearly communicate the value of joining Salt Strong.
• Post-Purchase Upsell Testing
  Create and manage post-purchase upsell strategies and split tests to increase average order value and member engagement.
• Email and SMS Workflow Creation and Split Testing
  Design, test, and optimize automated email and SMS sequences that nurture leads and convert them into paying members.
• Customer Acquisition Campaign and Offer Creation
  Develop and execute creative membership acquisition campaigns, including limited-time offers, trials, and referral programs.
• Lead Scoring Creation and Management

Build and maintain lead scoring systems to prioritize high-intent prospects and improve overall conversion efficiency.

• Daily Email Management and Segmentation for Prospects
  Manage prospect email lists and segment audiences for personalized campaigns to maximize engagement and conversions.
• Ad Analysis and Direction
  Monitor performance data daily, provide insights on ad effectiveness, and guide creative and targeting adjustments for better results.
• Directing the Graphic Design Team
  Collaborate with and provide direction to the design team to produce high-converting creative assets, including ads, landing page graphics, and promotional visuals that align with campaign goals.
• Coordinating with IT, Operations, and Customer Service
  Maintain clear communication and alignment with IT, Operations, and Customer Service teams to ensure on-time delivery of marketing assets and smooth execution of all campaigns.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience) preferred.
• 5+ years hands-on experience in digital marketing with emphasis on recurring membership sales
• Proven success in lead generation, conversion optimization, and paid media campaigns.
• Proficiency with HubSpot Marketing Hub for workflow automation, lead scoring, and campaign tracking.
• Experience using funnel-building platforms (e.g., ClickFunnels, Leadpages, or similar).
• Familiarity with digital product creation and management platforms such as SamCart.
• Strong analytical skills with experience using data visualization and reporting tools.
• Experience with A/B testing, email/SMS automation, and conversion rate optimization (CRO).
• Ability to incorporate and train AI systems in all marketing work to maximize output.
• Strong copywriting skills with an understanding of direct-response and performance-driven messaging.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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