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Digital Marketing Specialist - Search & AI
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Digital Marketing Specialist - Search & AI
Company
The All Energy Solar team is smart, dedicated to our customers, open-minded, and fun. We are composed of the renewable energy industry’s best talent. Our projects vary from small residential systems to large-scale commercial projects. If you are ready to join a rapidly growing company with the opportunity for upward mobility, we encourage you to apply with All Energy Solar.
Description
All Energy Solar is seeking a Digital Marketing Specialist - Search & AI to join our team. In this role, you’ll help drive high-quality traffic and conversions through paid and organic search campaigns, with a strong emphasis on Google Ads. You’ll work closely with internal teams and external partners to align strategy, ensure accurate targeting, and track performance to optimize results. If you’re data-driven, detail-oriented, and passionate about using digital marketing to support brand and business growth, this could be the perfect opportunity for you!
Responsibilities & Essential Functions
Campaign Strategy & Execution
- Strategize, develop, and execute integrated paid and organic search marketing campaigns to drive lead generation, conversions, and revenue growth.
- Support and optimize ongoing Search Engine Marketing (SEM), paid search, and Local SEO campaigns through continuous analysis and performance improvements.
- Conduct comprehensive keyword research, paid keyword discovery, expansion, and optimization to maximize campaign reach and efficiency.
- Execute A/B and multivariate tests; collect, analyze, and interpret performance data to identify trends, insights, and opportunities for maximum ROI.
- Optimize ad copy, extensions, and creative assets across paid search platforms to improve relevance, quality scores, and conversion rates.
- Monitor evolving search trends, platform algorithm changes, and the growing impact of AI in search (e.g., Google AI Overviews), adjusting strategy to maintain strong visibility.
- Enhance All Energy Solar’s digital presence and brand reputation across AI-powered discovery platforms such as ChatGPT, Gemini, and Grok.
- Research and analyze competitor advertising strategies, keywords, and links to inform campaign decisions.
Budget Management & Financial Oversight
- Manage paid search campaign budgets by estimating monthly costs, staying within allocated spend, and maximizing efficiency.
- Track and reconcile campaign billing, expenses, and discrepancies to ensure financial accuracy and accountability.
- Collaborate with supervisors to define, document, and maintain internal processes related to campaign execution, reporting, and billing.
Analysis, Reporting, & Insights
- Track, analyze, and report on key performance indicators (KPIs) including impressions, click-through rates, conversions, cost-per-acquisition, and ROI.
- Maintain dashboards and generate detailed SEM and website analytics reports to communicate performance insights to stakeholders.
- Leverage automation, bid management tools, and AI-driven solutions to support data analysis, forecasting, and campaign optimization.
- Analyze market trends, competitive landscapes, and digital performance data to guide campaign strategy and budget allocation.
Collaboration & Innovation
- Collaborate with internal teams to develop and refine ad copy, landing pages, and campaign assets that align with brand standards and business objectives.
- Ensure campaign accuracy and effectiveness by coordinating with cross-functional stakeholders to validate targeting, messaging, and offers.
- Stay current on digital marketing innovations, emerging tools, certifications, and industry best practices through ongoing professional development.
- Perform additional duties and tasks as assigned by management.
Other Duties
- Other duties and tasks as assigned by management.
- Contribute to a positive and inclusive work environment.
- Exemplify All Energy Solar core values (Safety First, Dependability, Do the Right Thing, and Want to Win).
Skills/Qualifications
Experience
- 2+ years of proven experience in Google Adwords, SEM, PPC, and SEO or a related field, or equivalent experience and education to be considered.
- Demonstrated success in performance marketing, conversion optimization, and online customer acquisition.
- Experience in the solar industry or a related sector (energy, home services, construction) (preferred).
Technical Proficiency
- Proficient with Google Adwords, web analytics (e.g., Google Analytics), and keyword tools.
- Experience with bid management tools
- Proficient in SEO/SEM strategy, platforms, and best practices.
- Proficiency in Google Suite/Google Workspace (Slides, Sheets, Calendar, Forms, Docs, Gmail) or related software.
- Familiarity with CRM and CMS systems such as HubSpot and WordPress (preferred).
- Familiarity with A/B and multivariate testing methodologies.
- Experience with AI-enhanced SEM tools (preferred).
- Successful experience with CRM software and sales analytics tools (preferred).
Core Skills
- Strong understanding of SEO/SEM strategy, platforms, and best practices.
- Excellent organizational skills and attention to detail.
- Ability to work under pressure and meet deadlines.
- Strong interpersonal and communication skills for cross-functional and internal collaboration.
- Able to work under pressure, prioritize projects, and meet deadlines.
Physical Requirements
- Prolonged periods sitting at a desk and working on a computer (frequent).
- Must be able to lift up to 15 pounds at times (infrequent).
- Ability to type at least 50 words per minute (frequent).
Compensation & Benefits
- This is a full-time exempt salaried position with an expected base annual salary range $55,000 - $65,000 (Depending on Qualifications & Experience).
- Hybrid: This position is eligible to work a combination of in-office work at AES headquarters (St. Paul, MN) and remote/work from home eligibility: (*Note: this is subject to change by management based on company and business needs, may or may not be eligible until 90+ days of employment/training period completion, will be determined and agreed on by management and employee, and contingent upon employees being in good standing).
- Schedule: Monday - Friday, 8:00 AM - 5:00 PM (company core hours). This position and the working schedule offers flexibility and may require additional hours outside of normal working hours including but not limited to mornings, evenings, and weekends.
- PTO accrual per hour will be .03847, up to 80 hours annually (120 hours annually after year 1).
- 6 paid holidays + 1 floating holiday.
- Dental + vision insurance (free for individual).
- Health insurance (free individual option).
- 401K with company match (eligible after 90 days, age 21+).
- Discretionary Profit Sharing Bonus based on company performance.
- Free employee assistance plan.
- Company-provided training and Continuing Education.
- Much more!
Apply
Please include a resume with your application. We can’t wait to hear from you!
Equal Employment Opportunity Statement
All Energy Solar is an equal employment opportunity (EEO) to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location that we facilitate. All Energy Solar is a proud promoter of employment opportunities to our Military and Veterans.
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