Digital Marketing Specialist - SEO

Digital Marketing Specialist – SEO

Location: Thrissur
Employment Type: Full-time
Department: Marketing / Digital Media

About the Role

We are looking for a result-driven SEO Specialist to plan, implement, and manage our SEO strategy. The ideal candidate must have strong analytical skills and a deep understanding of how search engines work to drive high-quality traffic and achieve top rankings.

Responsibilities

• Develop and execute successful SEO strategies for website and landing pages
• Conduct keyword research and competitor analysis using SEO tools
• Optimize website content, metadata, and internal linking structure
• Monitor organic search performance and track KPIs (CTR, rankings, sessions, conversions)
• Manage on-page, off-page, and technical SEO improvements
• Perform regular website audits and provide actionable recommendations
• Create and manage backlink acquisition plans ensuring quality & compliance
• Collaborate with content, design, and social media teams for unified marketing efforts
• Stay updated with latest SEO algorithm changes, ranking factors, and best practices
• Prepare periodic performance reports and insights for management
• Improve local SEO performance including Google Business Profile
• Optimize website speed, mobile responsiveness, and user experience (UX)

Requirements

• Bachelor’s degree in Marketing, Business, IT, or related field
• 1–5 years of proven SEO experience (agency/brand side preferred)
• Strong knowledge of On-page, Off-page & Technical SEO
• Hands-on experience with SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Understanding of HTML, CSS, basic JS (added advantage)
• Knowledge of CMS systems like WordPress / Shopify
• Excellent communication & analytical skills
• Understanding of content marketing & user search intent

Preferred Skills

• Experience in Local SEO, schema markup, and core web vitals
• Track record of ranking pages for competitive keywords
• Basic skills in Canva/Premiere/Photoshop (optional)
• Certifications in Digital Marketing / SEO (preferred but not mandatory)

Performance KPIs

• Organic traffic growth
• Ranking improvement for targeted keywords
• Increase in leads / conversions from organic channel
• Bounce rate reduction & website engagement growth

Why Join Us?

• Growth-focused team environment
• Opportunity to work with modern marketing tech
• Learning & upskilling opportunities
• Attractive incentives for performance achievers

Job Type: Full-time

Pay: ₹10,544.10 - ₹54,462.24 per month

Work Location: In person