Digital Marketing Specialist -SEO & SEM

Key Responsibilities:

• Plan, execute, and monitor SEO/SEM strategies to increase organic traffic and search rankings.
• Manage SEM / Google Ads campaigns, including keyword selection, budget allocation, and performance optimization.
• Perform keyword research, competitor analysis, and website audit for continuous improvement.
• Optimize on-page elements: titles, meta tags, content, site structure, and landing pages.
• Develop effective paid advertising campaigns across Google, Meta (Facebook/Instagram), and LinkedIn.
• Track online performance using Google Analytics, Search Console, and SEO tools (Ahrefs, SEMrush, etc.).
• Create or coordinate content (blogs, posts, case studies) aligned with SEO objectives.
• Improve local visibility through Google My Business optimization.
• Prepare monthly reports on performance, ROI, and suggestions for improvement.
• Collaborate with designers, developers, and the marketing team for campaign execution.
• Stay updated with digital trends, SEO updates, and algorithm changes.

Qualifications & Requirements:

• Experience: Minimum 3–5 years in digital marketing, SEO & SEM (construction/real estate background is an advantage)
• Skills:
• Strong experience with Google Ads, Google Analytics, Search Console
• Knowledge of SEO tools (SEMrush, Ahrefs, Moz)
• Experience with WordPress or similar CMS
• Good content writing and communication skills
• Ability to handle multiple campaigns and meet deadlines

Job Types: Full-time, Permanent