Digital Marketing Specialist (SEO, SMO & PPC)

Dubai 4x4 is a growing automotive company committed to delivering premium vehicle solutions and services in the UAE. We are seeking an experienced and results-oriented Digital Marketing Specialist to drive brand visibility, increase lead generation, and strengthen our digital presence across multiple channels.

Position Summary

The ideal candidate will have proven experience in Search Engine Optimization (SEO), Social Media Marketing (SMO), and Pay-Per-Click Advertising (PPC), with the ability to develop and execute effective digital marketing strategies that improve online visibility, generate qualified leads, and maximize return on investment.

Key Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic rankings, website traffic, and search visibility
• Conduct keyword research, competitor analysis, technical SEO audits, and on-page/off-page optimization
• Manage and optimize Google Ads, Meta Ads, and PPC campaigns to maximize performance and ROI
• Develop and execute social media marketing strategies to improve engagement, reach, and lead generation
• Monitor campaign performance and prepare analytical reports with recommendations for continuous improvement
• Manage website content optimization and improve conversion rates
• Track and analyze website performance using Google Analytics, Google Search Console, and other digital marketing tools
• Work closely with management and creative teams to implement effective digital campaigns
• Stay updated with the latest digital marketing trends, search engine algorithms, and advertising practices
• Plan and manage digital marketing budgets effectively

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (preferred)
• Minimum 3–5 years of proven experience in Digital Marketing, with strong expertise in SEO, PPC, and Social Media Marketing
• Hands-on experience with:
• Google Ads
• Meta Ads Manager
• Google Analytics
• Google Search Console
• SEO tools such as Ahrefs, SEMrush, or similar platforms
• Content Management Systems (CMS), including WordPress
• Strong understanding of lead generation strategies and conversion optimization
• Experience in managing digital marketing campaigns within competitive industries
• Excellent analytical, reporting, and communication skills
• Experience in the automotive industry will be considered an advantage

Preferred Skills

• Advanced SEO optimization techniques
• PPC campaign management and performance optimization
• Social media strategy and content planning
• Lead generation and customer acquisition
• Data analysis and performance reporting
• Conversion rate optimization

Pay: AED4,000.00 - AED6,000.00 per month

Work Location: In person