Digital Marketing Specialist Social Media, SEO

Job Overview:

We are seeking a dynamic and detail-oriented Digital Marketing Specialist to manage our social media presence and detail-oriented Digital Marketing Specialist to manage our social media presence, improve our website’s SEO performance, and clean up and enhance our online reputation. This hybrid role requires creativity, technical expertise, and a strong understanding of online branding and content optimization.

We are an international financial brokerage company with a huge GCC presence, hence previous knowledge is a must in this field.

Key Responsibilities:

1. Social Media Management

• Develop, implement, and manage social media strategies across platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.)
• Create engaging and original content (text, image, video) that aligns with the brand’s voice.
• Schedule posts, monitor engagement, and interact with followers to build community and customer loyalty.
• Track KPIs such as reach, engagement, follower growth, and campaign performance.
• Stay up to date with the latest trends, tools, and platform changes.

2. SEO (Search Engine Optimization)

• Perform keyword research and competitor analysis to guide content strategy.
• Optimize website content, meta titles/descriptions, and image tags for search engines.
• Improve on-page SEO through internal linking, structure improvements, and speed optimization.
• Collaborate with content writers to ensure all content is SEO-friendly.
• Track SEO performance using tools like Google Analytics, Search Console, Ahrefs, or SEMrush.

3. Online Reputation Management

• Audit existing online presence across platforms (Google, review sites, directories).
• Identify and address negative or outdated content affecting brand perception.
• Suppress irrelevant search results and push positive content through SEO and content strategy.
• Monitor and manage online reviews, working to resolve customer complaints or concerns.
• Ensure consistency in branding, contact details, and business information across the web.

Requirements:

• Proven experience in social media marketing, SEO, and online reputation management.
• Strong knowledge of major social media platforms and SEO tools.
• Excellent written and verbal communication skills.
• Ability to analyze metrics and draw actionable insights.
• Graphic design, video editing, or content creation skills are a plus.
• Familiarity with CMS platforms (e.g., WordPress) and basic HTML/CSS is a bonus.

Preferred Qualifications:

• Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
• 5+ years of experience in a similar role.
• Google Analytics/Google Ads/SEO certification is required.

What We Offer:

• Flexible working hours
• Creative and collaborative work environment
• Opportunities for growth and skill development
• Access to marketing tools and resources