Digital Marketing Strategist

Position Overview:

As a Digital Marketing Strategist, you will lead the development and execution of innovative digital campaigns to increase dealership visibility, attract new customers, and engage our existing base. You’ll combine your expertise in SEO, digital strategy, social media, and graphic design to create compelling content and drive measurable results.

Key Responsibilities:

• Develop and implement a comprehensive digital marketing strategy aligned with dealership goals.
• Manage and optimize the dealership’s website content and SEO to improve search engine rankings and online visibility.
• Plan, create, and execute social media campaigns across platforms (Facebook, Instagram, X/Twitter, YouTube, etc.).
• Schedule and monitor email campaigns, promotions, and paid ads to build brand awareness and drive leads.
• Design engaging graphic content for digital campaigns, customer outreach, vehicle promotions, and seasonal events.
• Collaborate with the sales team to promote inventory, specials, and dealership events effectively.
• Track and analyze performance metrics to report on ROI and campaign success.
• Stay up-to-date on the latest trends and best practices in digital marketing and automotive advertising.

Required Skills & Qualifications:

• Proven experience in digital marketing, preferably in the automotive industry.
• Strong knowledge of SEO, keyword research, and web analytics tools (e.g., Google Analytics, SEMrush).
• Proficient in creating and managing social media marketing campaigns.
• Experience with graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, Canva, etc.).
• Excellent writing, editing, and communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Self-starter with a passion for creativity and innovation.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
• Experience with CRM platforms and dealership management systems (DMS).
• Familiarity with automotive digital advertising platforms (e.g., Cars.com, Autotrader, Google Vehicle Ads).