Digital Branding Expert

About Us

Arc Inventador is a fast-growing technology company building scalable SaaS and AI-driven solutions. We believe in creating impactful digital experiences and innovative products that resonate with businesses worldwide. To strengthen our brand presence, we are looking for a Digital Branding Expert who can craft compelling narratives, design branding strategies, and lead storytelling initiatives tailored for the tech industry.

Role Overview

As a Digital Branding Expert, you will be responsible for shaping and enhancing the brand identity across digital channels. You will develop and execute marketing and branding strategies, ensure consistent messaging, and leverage storytelling techniques to build strong connections with our audience. The ideal candidate will have prior experience in the tech industry and a proven track record in creating impactful branding campaigns.

Key Responsibilities

• Develop and implement digital branding strategies aligned with company goals.
• Craft compelling brand stories and messaging tailored for the technology sector.
• Manage and strengthen brand presence across digital platforms (social media, website, campaigns, etc.).
• Collaborate with marketing, design, and product teams to ensure consistent brand identity.
• Analyze branding performance metrics and suggest improvements.
• Stay updated on digital marketing trends, branding best practices, and emerging storytelling techniques.
• Create brand guidelines to maintain visual and messaging consistency across channels.

Requirements

• Bachelor’s/Master’s degree in Marketing, Business, Communications, or related field.
• 4+ years of experience in digital branding, marketing strategies, and storytelling (preferably in the tech industry).
• Strong understanding of brand positioning, market trends, and consumer psychology.
• Excellent written and verbal communication skills.
• Hands-on experience with digital marketing tools (Google Analytics, SEO, SEM, social media platforms, etc.).
• Creative mindset with the ability to translate technical solutions into engaging brand narratives.
• Strong portfolio of branding and storytelling projects.

Job Type: Full-time

Work Location: In person