Digital Marketing Strategist

About Futurety:

Futurety is a leading data analytics company dedicated to transforming data into actionable insights for our clients. Our innovative solutions empower businesses to make data-driven decisions and achieve their strategic goals. With a team of passionate experts, we provide cutting-edge data analytics services and tools to a diverse range of industries.

Job Description:

Futurety, recognized as one of the Best Places to Work, and one of the fastest-growing companies in the U.S. is seeking an analytical and experienced Digital Marketing Strategist to join our team. This role is perfect for a seasoned paid media professional who excels at high-performance digital advertising strategies. The ideal candidate will possess a deep, hands-on expertise in major paid media platforms to drive significant ROI.

This includes leading successful digital marketing campaigns, with a primary focus on search and paid social media campaigns, specifically Google Ads and Meta Ads.

Key Responsibilities:

Paid Digital Media Strategy and Execution:

• Develop, lead and manage comprehensive paid media strategies across search engines and social media platforms to achieve measurable business objectives.
• Manage significant advertising budgets to ensure optimal allocation and performance efficiency.
• Implement sophisticated testing methodologies (A/B and multivariate testing) for landing pages, ad copy, creative and bidding strategies.

Search Engine/ Answer Engine Optimization:

• Perform keyword research and implement on-page optimization strategies to improve presence in search engines.
• Preform site audits and create implementation timelines while assisting in development of content strategies.

Data Analysis and Reporting:

• Utilize advanced analytic tools (Google analytics 4, Tag Manager, platform APIs) to track, analyze and report marketing performance.
• Generate executive-level performance reports with actionable insights and strategic recommendations to optimize campaigns.
• Collaborate with cross-functional teams to ensure alignment in marketing initiatives.

Requirements:

• 3 + years working experience managing and optimizing significant budgets in a dedicated digital marketing or paid media role.
• 3+ years experience in Google Ads (Search, PMax,YouTube, Demand Gen) and Meta Ads including campaign setup.
• Proven track record of driving measurable results and strong ROI from paid media campaigns.
• Excellent communication skills and ability to address marketing topics at different levels of understanding.
• Excellent organizational skills, attention to detail and accountability for budget management.

Why Futurety?

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.
• Work on exciting projects with leading clients across various industries.
• Supportive team culture that values work-life balance.

Futurety is an equal opportunity employer. We offer competitive pay and “Cadillac” benefits for full time employees:

• Excellent health insurance
• Company paid vision insurance
• Company paid dental insurance
• Matching 401(k)
• Family friendly flex time
• Pet friendly office
• Profit sharing
• Generous vacation and time off
• A strict “life is too short rule” – your teammates will be as talented, smart and humble as you are and your clients will treat you like part of their teams.

Job Type:

• Full-time

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Columbus, OH 43220: Reliably commute or planning to relocate before starting work (Required)

Work Location:

• In person for first six months then hybrid

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Google Ads: 3 years (Required)
• managing budgets in digital marketing or paid media: 3 years (Required)

Work Location: Hybrid remote in Columbus, OH 43220