Digital Marketing Strategist Role

We are seeking a creative and analytical Digital Marketing Strategist to develop, execute, and optimize digital marketing campaigns across multiple channels. This role requires a balance of strategic thinking and hands-on campaign management to drive brand awareness, engagement, and conversions.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize campaigns across paid search (Google Ads), social media (Meta, LinkedIn, TikTok, etc.), email, and display advertising.
• Conduct market research and competitor analysis to identify growth opportunities.
• Track, measure, and report on campaign performance using tools like Google Analytics, HubSpot, or similar platforms.
• Collaborate with content, design, and sales teams to ensure cohesive brand messaging.
• Optimize landing pages and user funnels for conversion rate improvement.
• Stay up to date with emerging digital marketing trends, tools, and best practices.
• Manage digital marketing budgets and forecast ROI.
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years of experience in digital marketing or related role.
• Proven experience managing PPC, SEO, social media, and email campaigns.
• Strong understanding of analytics tools (e.g., Google Analytics, GA4, Tag Manager).
• Excellent communication, analytical, and project management skills.
• Certification in Google Ads, Meta Blueprint, or HubSpot a plus.
  
  

Why Join Us

• Opportunity to shape digital strategy for a growing brand.
• Collaborative, innovative, and data-driven team culture.
• Competitive salary, flexible work arrangements, and professional development opportunities.