Digital Marketing-Team Lead

About Company
Hurak is a leading EdTech company that provides online and classroom-based compliance training in the UK. We have been in the industry for more than 12 years and as we expand our social media marketing efforts, we’re looking for a creative and driven individual to join our team as a Digital Marketing Team Lead.

Position Title: Digital Marketing TL

Timing: 12:00 PM to 9:00 PM.

Location: DHA Phase 6 Lahore

Job Type: On-Site

Summary of the Role
We are looking for a dynamic and strategic Digital Marketing TL to drive brand visibility, performance, and growth. In this role, you will be responsible for developing and executing impactful marketing strategies, leading a high-performing marketing team, and working cross-functionally to achieve business objectives, including SEO and digital marketing leadership.

Key Responsibilities
Develop and execute comprehensive marketing plans aligned with business goals.
Lead, mentor, and manage the marketing team, with a strong focus on SEO and digital marketing functions.
Foster a collaborative, data-driven, and high-performing team culture.
Conduct market and competitor research to identify opportunities and consumer insights.
Oversee branding, advertising, promotions, and online/offline marketing activities.
Monitor campaign performance, analyse key metrics, and optimise strategies accordingly.
Stay updated with industry trends, technologies, and digital innovations to maintain a competitive edge.

SEO & Digital Marketing Responsibilities:
Develop and implement robust SEO strategies to improve organic visibility, keyword rankings, and traffic.
Conduct detailed keyword research, competitor analysis, and content gap studies.
Oversee on-page and off-page optimisation, including technical SEO audits and implementation.
Collaborate with content teams to create SEO-friendly content aligned with search intent.
Monitor SEO performance through tools such as Google Analytics, Search Console, SEMrush, Ahrefs, etc.
Identify opportunities to increase search visibility and drive organic lead generation.
Develop and lead digital marketing strategies, including paid ads, social media, and email marketing.
Work cross-functionally with developers to ensure SEO best practices are implemented across the website.

Requirements
Bachelor’s or Master’s degree in Marketing or a related field.
Minimum 5 years of relevant work experience.
Strong command of English (verbal and written).
Proven experience in SEO and digital marketing strategy development is highly preferred.

Job Type: Full-time

Pay: From Rs130,000.00 per month

Application Question(s):

• Can you commute to DHA Phase 6?
• What is your current salary?
• How fluent are you in English language?
• How many years on experience do you have?

Work Location: In person