Digital Marketing Trainer

Contact HR : Sharmila Shinde : 9850011245

Work From Office only

Key Responsibilities: Digital Strategy & Campaign Management

• Plan and execute online marketing campaigns to drive student inquiries and admissions.
• Design and manage lead generation funnels for courses using Google Ads, Facebook/Instagram Ads, YouTube, etc.
• Analyze campaign performance and optimize for maximum ROI and CPL (Cost Per Lead).

SEO & Website Optimization

• Improve website SEO ranking, monitor keywords, backlinks, and analytics.
• Coordinate with content/tech teams to ensure proper on-page and off-page optimization.

Social Media Marketing

• Create, post, and manage engaging content across Instagram, Facebook, LinkedIn, YouTube.
• Run targeted ad campaigns to promote events, webinars, courses, and testimonials.

Email & WhatsApp Marketing

• Build and maintain student/parent databases.
• Design and send email & WhatsApp drip campaigns for promotions, nurturing, and re-engagement.

Analytics & Reporting

• Track KPIs using tools like Google Analytics, Meta Business Manager, and CRM dashboards.
• Prepare weekly/monthly performance reports and suggest improvements.

Required Skills:

• Proven experience with Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs, etc.)
• Good knowledge of Canva / Photoshop / basic video editing tools
• Excellent content and copywriting skills for educational audience
• Familiarity with CRM tools (Zoho, HubSpot, Leadsquared preferred)
• Strong analytical, reporting, and A/B testing skills

Educational Qualification:

• Bachelor’s or Master’s Degree in Marketing, Digital Media, or relevant field
• Certification in Google Ads, Meta Blueprint, HubSpot (preferred)

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Provident Fund

Work Location: In person