Digital Marketing & Web Analytics Specialist

Company Overview

YA is a professional services platform providing consulting, engineering, and related services to clients around the world. Since its inception, YA has expanded through organic growth and strategic acquisitions, and now has over 700 professionals dedicated to excellence, teamwork, and driving for innovation.

Summary

The Digital Marketing & Web Analytics Specialist plays a key role in optimizing YA’s digital presence through marketing automation, reporting, and website performance improvements. Reporting to the Web Development & Digital Marketing Manager, this role blends technical expertise with strategic thinking across SEO/SEM, analytics, marketing operations, and web publishing. The ideal candidate is a proactive problem-solver with a strong foundation in digital marketing, a passion for continuous learning, and the ability to collaborate across teams to drive measurable results.

Role & Responsibilities

• Monitor and analyze performance across Google Analytics, Google Ads, HubSpot, and similar tools; provide actionable insights and optimization recommendations.
• Develop and maintain reporting dashboards for campaign performance, attribution, and ROI tracking using Looker Studio.
• Coordinate SEO/SEM efforts: apply SEO best practices to web content, contribute to keyword strategy, and work with external agencies to ensure alignment with marketing goals.
• Maintain and optimize website via WordPress: update content, conduct audits, ensure accessibility (WCAG), and implement minor HTML/CSS updates.
• Implement tracking and attribution standards: manage UTM parameters, campaign naming conventions, and Google Tag Manager for consistent reporting.
• Support marketing automation and lead management: execute email campaigns, nurture workflows in HubSpot, and prepare for Salesforce integration through data hygiene and attribution alignment.
• Streamline processes and ensure compliance: identify workflow gaps, improve efficiency, and maintain brand standards across all digital assets.
• Collaborate cross-functionally with design, sales, and IT teams to align digital initiatives with business objectives.
• Stay current on digital marketing trends (SEO, SEM, analytics, automation, testing) and contribute to special projects or strategic initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Professional experience in digital marketing and web analytics, including at least 2 years of hands-on work with SEO, paid search, and performance reporting.
• Experience with marketing automation and campaign execution, preferably with HubSpot.
• Proficiency with analytics tools such as Google Analytics, Semrush, and dashboard platforms (e.g., Looker Studio).
• Familiarity with CRM systems (e.g., Salesforce) and lead management processes.
• Experience in web publishing and managing CMS platforms, particularly WordPress.
• Knowledge of Google Tag Manager and UTM tracking implementation.
• Experience creating and executing digital marketing assets, including email campaigns, social media, landing pages, and digital ad copy.
• Basic experience or familiarity with front-end development (HTML/CSS).
• Working knowledge of accessibility standards (e.g., WCAG).
• Experience improving marketing workflows or operational processes.
• Proven ability to collaborate cross-functionally with design, sales, and IT teams.
• Strong writing, editing, and organizational skills; detail-oriented.
• Ability to manage multiple projects in a deadline-driven environment.
• Proactive and adaptable in a fast-paced digital environment.
• Commitment to staying current on digital marketing trends and best practices.

Fraudulent Recruitment Alert:

Please be vigilant against fraudulent recruitment attempts. YA will never ask for personal financial information (such as bank account numbers or identification numbers) via social media or chat-based apps. We also will not request money for the purchase of business equipment or conduct interviews solely via text message.

All official email communications regarding your application will come from no-reply@ats.rippling.com or directly from a member of our talent team using an @yagroup.com domain name.

If you suspect any fraudulent activity, please contact us directly at careers@yagroup.com.