Digital Media & Design Specialist

General Statement of Job

The Digital Media & Design Specialist is part of the City of Boca Raton's award-winning Communications & Marketing Division, which is responsible for marketing, public information, and storytelling on behalf of the City. This position plays a key role in developing and executing digital communications; planning, creating, and managing content on the City’s website and MyBoca app; and creating high-quality graphic design for print and digital platforms. The Digital Media & Design Specialist ensures the City’s digital presence, branding, and visual materials are consistent, engaging, and accessible to the community. Under the supervision of the Communications & Marketing Manager, the position provides flexibility, including potential for a remote work schedule.

Essential Functions

• Provides full-time oversight of website and mobile app content creation to keep the information accurate, timely, organized, and accessible.
• Works closely with City departments and divisions to assure web navigation, presentation and content are integrated with and support other City communication initiatives and reflect City editorial, graphics, and other standards.
• Educates and trains designated City employees in using the website content management system to design and post relevant information to the City website.
• Plans, creates, and manages digital content for the City's various online platforms.
• Creates & designs multimedia projects including video, photography, print & TV web for public information, visually pleasing content for the website and internal uses.
• Utilizes all components of the website and mobile app using best practices and makes recommendations for enhancements, changes, and upgrades.
• Maintains ADA compliance across all digital content.
• Coordinates ADA compliance for documents through training and remediation services.
• Uses data from website analytics and compliance software and newsletters to assist in content creation decisions.
• Prepares accurate monthly and annual website analytics reports to capture and improve civic engagement and increase web alerts and subscriptions.
• Creates and implements innovative engagement features and content that include notifications, alerts, e-newsletters, and interactive messaging.
• Assists in creating digital tools such as e-newsletters, alerts, and notifications.
• Coordinates and creates e-marketing tools for use by departments and across media platforms.
• Uses multimedia applications (video, photography, graphics) to create regular e-marketing newsletters and communications (internal and external) and manages subscriber lists.
• Monitors and responds to citizens and follows up among departments for service requests made through the app and online.
• Supports the coordination of photographic opportunities and takes photographs as required.
• Videotapes projects as necessary.
• Assists with video production for web, social media, and presentations.
• Assists with all City social media accounts and campaigns.
• Assists in preparation and dissemination of emergency information.
• Assists in preparing emergency communications.
• Assists the Communications Division at emergency events and/or the City's Emergency Operations Center (EOC) during an emergency.
• Work closely with the Communications & Marketing team to brainstorm and execute creative concepts for Citywide initiatives.
• Represents the Division at community events, programs, and during emergency operations when needed.

• Design and produce creative materials for all communication channels, including social media, digital ads, web, print, signage, and video.
• Develop and maintain visual consistency across City brands, projects, and campaigns.
• Manage workflow for design requests and coordinate with team on graphic needs.
• Create and design content for the City's Annual Review and other key publications.
• Manage and maintain digital assets via a digital asset management system.
• Prepare final print-ready files, review proofs for accuracy, and coordinate production with printers to ensure high-quality printed materials.
• Capture and edit photos and video for marketing, events, and public information.

Knowledge, Skills and Abilities

Knowledge of:

• Design and produce creative materials for all communication channels, including social media, digital ads, web, print, signage, and video.
• Develop and maintain visual consistency across City brands, projects, and campaigns.
• Manage workflow for design requests and coordinate with team on graphic needs.
• Create and design content for the City's Annual Review and other key publications.
• Manage and maintain digital assets via a digital asset management system.
• Prepare final print-ready files, review proofs for accuracy, and coordinate production with printers to ensure high-quality printed materials.
• Capture and edit photos and video for marketing, events, and public information.

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom), Canva, Google Analytics and Microsoft Office 365.
• Photography, videography, and basic editing.
• Writing, editing, and proofreading with attention to detail.
• Organizing multiple projects and meeting deadlines in a fast-paced environment.
• Communicating effectively, both verbally and in writing.
• The use of computers and related software to a high level of proficiency.
• Web layout, content design, and management.

• Develop creative, brand-aligned digital and print designs.
• Manage multiple priorities and adapt to shifting deadlines.
• Collaborate effectively across departments and with external partners.
• Work independently and as part of a team.
• Establish and maintain effective working relationships with co-workers, vendors, and City officials.
• Serve the public and interact with honesty, integrity, and respect with City values.
• Occasionally work evenings or weekends for events or emergencies.
• Write, edit, and proofread for accuracy.
• Multitask, adapt to shifting priorities, and meet deadlines.

Minimum and Preferred Qualifications

• Bachelor’s degree in communications, marketing, public relations, graphic design, or related field.
• Two (2) years of progressive experience in digital marketing, communications, graphic design, web or media projects.

• Experience with website creation, content management systems, and mobile applications.
• Experience in content management for mobile apps.
• Public sector or government-related communications experience.

• State of Florida Class “E” driver’s license.

• Criminal Background Check
• Employment Verification
• Motor Vehicle Report

The City of Boca Raton is an Equal Opportunity, Inclusive, Veteran's Preference Employer and Drug Free Workplace. It is the policy of the City of Boca Raton to prohibit discrimination on the basis of race, color, religion, gender, gender identity or expression, marital status, age, national origin, disability, pregnancy, familial status, sexual orientation, genetic information, or any other status or condition protected by applicable federal, state or local laws.