Digital Media Manager (9 months to 1 year) - Dubai

Years of Experience: 6-8 years

Arabic Speaker

Contract - 9 months to 1 year (May be extended)

Strategy

• Drive the transformation of company from a one way, product focus marketing approach to a people centric, journey focus model targeting to deliver personalized experiences
• Design & implement online and offline strategy in coordination with Brand Growth Plans

Day To Day

• Work with the brand team to develop and implement overall annual brand media strategy
• Plan, buy and track all offline media, primarily traditional TV
• Manage monthly digital and media plans with flawless execution
• Continuously improve owned assets' performance through SEO
• Implement holistic search strategy covering both organic and paid
• Leverage earned media through influencers strategies
• Develop and execute 1P Data and CRM roadmap and manage related workflows
• Working with the agency team on competitive reporting and any other required analysis
• Support contractual discussions with key media vendors and trading commitments together with agency
• Track spending vs plan periodically and provide budget inputs to finance teams for P&L planning
• Esnure all media financials tracking is in place

Synergy with eCom and Retail Media

• Work closely with eCommerce team to build integrated plans resulting in connected digital journeys
• Support eCommerce team on achieving annual objectives when needed
• Collaborate with Retail Media manager to drive sales growth

Relationship and knowledge building

• Establish and maintain relationships with key stakeholders inside the Company, digital ecosystem and media partners
• Manage media agency relationships, be the single point of contact for the brand team
• Esnure constant flow of information across forums to all stakeholders
• Help and advise the wider team on best practices, innovation and work processes
• Serve as local expert about the latest digital opportunity and trends in consumer interaction & new touchpoints and inspire the teams with those possibilities
• Provide local consultation to brand marketing team (ie: creative translations, influencer selection...etc)