Digital Media Marketing Specialist

Job brief:

We are looking for a creative, analytical, and results-driven Digital Media Marketing Specialist to build our brand presence, generate qualified leads, and strengthen our position as a trusted recruitment partner in the market.
This role requires someone who understands B2B marketing, recruitment industry dynamics, and the psychology of hiring decision-makers.

Key Responsibilities

1. Content Strategy & Creation

• Develop content calendars focused on HR, hiring trends, recruitment solutions, and talent insights.
• Create compelling content for LinkedIn, email newsletters, website blogs, and company pages.
• Collaborate with recruiters to convert candidate success stories and client wins into marketing assets.

2. Social Media Management (Primarily LinkedIn)

• Manage and grow the company’s LinkedIn presence.
• Create engaging posts, graphics, carousels, short videos, and ads.
• Increase visibility among HR Managers, Talent Acquisition Heads, Department Leads, and business owners.

3. Lead Generation Campaigns

• Run targeted campaigns to attract companies with hiring needs.
• Plan and execute paid ads (LinkedIn Ads, Instagram Ads, Google Ads).
• Build funnels to capture inbound leads for B2B recruitment services.
• Track performance and optimize conversion rates.

4. Email & CRM Marketing

• Create nurture email sequences for prospects and cold leads.
• Build drip campaigns through HubSpot / Zoho / Mailchimp.
• Maintain healthy databases with segmented audience lists.

5. Website Management

• Coordinate updates for job pages, blogs, landing pages, and case studies.
• Improve SEO to attract more clients searching for recruiters in the GCC.

6. Analytics & Performance Tracking

• Monitor KPIs: engagement, impressions, lead volume, website traffic, cost per lead, ROI.
• Prepare weekly and monthly performance reports.
• Optimize campaigns based on data insights.

Skills & Qualifications

Must Have

• 3 years of experience in digital marketing, preferably in B2B or service-based industries.
• Strong knowledge of LinkedIn marketing and content optimization.
• Experience with paid ads (LinkedIn, Meta, Google).
• Ability to create high-quality content (copywriting + basic design).
• Familiarity with marketing automation tools (HubSpot, Mailchimp, Zoho or any similar experience).
• Good understanding of recruitment or HR industry (preferred).
• Strong analytical skills and experience with analytics dashboards.

Nice to Have

• Video editing / Canva / basic graphic design skills.
• SEO knowledge and experience with keyword research.
• Experience working with recruitment firms, staffing agencies, or HR tech platforms.
• Ability to create landing pages that convert.

What We Offer

• Competitive salary + performance bonuses.
• Work closely with the Managing Director to shape brand strategy.
• Opportunity to grow into a Marketing Manager role.
• Hands-on experience in a fast-moving recruitment business.

Job Types: Full-time, Permanent

Application Question(s):

• Do you have a minimum of 3 years of experience in digital marketing, specifically in B2B or service-based sectors?

• Have you previously managed marketing for recruitment, HR, or staffing-related industries?

• What types of businesses or industries have you generated leads for in the past?