Digital Media Solutions Account Executive

About BNP Media
Founded in 1926, BNP Media is a family-owned B2B media company that powers more than 60 industry-leading brands across construction, HVAC/R, food & beverage, packaging, and beyond. Our mission is simple: drive industries forward through authentic content, engaged communities, and powerful connections. We deliver that mission through award-winning editorial, data-driven digital products, targeted events, and full-funnel marketing services—helping professionals learn, grow, and succeed. With headquarters in Birmingham, Michigan and a talented remote workforce nationwide, BNP Media blends nearly a century of trusted expertise with a digital-first mindset, constantly innovating to meet the evolving needs of our audiences and marketing partners.

BNP Media is accelerating its digital-first transformation and needs high-energy sellers (this position is a SALES position) who can guide marketing partners through the entire buyer’s journey. In this role you’ll design and close full-funnel, multi-brand programs that may include interactive web experiences, custom research projects, search-engine marketing (SEM/SEO), sponsored content, webinars, display, email nurture, event sponsorship and more. You’ll own the relationship at every stage—from prospecting to renewal—while teaming with editors, strategists, and production experts to keep campaigns on plan and on budget.

Key Responsibilities (Outline Format)

• Full-Funnel Solutions
• Lead discovery calls to understand the goals, plans, challenges, timeline, budget, authority, consequences and implications of our customers to build marketing solutions that leverage our vast reach, deep service offering and engaged communities.
• Build custom-tailored solutions that engage prospects from awareness through retention, maximizing lifetime value, including detailed marketing strategies, research studies, interactive websites, SEM/SEO, account-based marketing, sponsored webinars, lead-nurture workflows, digital/display advertising, sponsored content and more.
• Prospecting & Pipeline
• Continuously hunt for new business across BNP’s vertical brands and communities.
• Record all activities, contacts, and deal stages in our CRM.
• Generate proposals and contracts (through our proposal building tool, PandaDoc).
• Relationship Growth
• Act as a long-term marketing partner, not a one-time seller.
• Conduct regular performance reviews, present optimization ideas, and expand spend where ROI is proven.
• Deliver an amazing experience with our customers to maintain trust and grow their industry alongside them.
• Cross-Functional Collaboration
• Work closely with editors, event teams, web developers, data analysts, and marketing ops to deliver seamless campaigns.
• Share market feedback internally to refine products and audience-data offerings.
• Continuous Learning & Enablement
• Stay current on emerging media—ABM platforms, intent data, AI personalization, programmatic, MarTech integrations.
• Collaborate on best practices with clients and internal teams to keep BNP at the forefront of digital innovation.

Minimum Qualifications

• 3–5 years of B2B media, MarTech, or digital advertising sales with a history of meeting or exceeding quota.
• Fluency in modern digital tactics—including SEM/SEO, interactive web builds, custom research, display, content marketing, webinars, and email automation—and ability to explain ROI metrics.
• Proven hunter who wins net-new deals and nurtures them into multi-year partnerships.
• Proficiency with CRM systems (Salesforce, HubSpot, or similar) and working knowledge of PandaDoc (or equivalent proposal software).
• Excellent discovery, storytelling, negotiation, and presentation skills.
• Willingness to travel for trade shows, client on-sites, and internal meetings.[BL1] [JB2]

Preferred Qualifications

• Experience in one or more BNP verticals (construction, HVAC/R, food & beverage, manufacturing, mechanical systems, security).
• Working knowledge of account-based marketing and marketing automation platforms.
• Data-driven marketing best practices – how to read campaign data and demonstrate successes and room for improvement.

Compensation & Benefits

• Competitive base salary plus uncapped commission.
• Comprehensive medical, dental, vision, and 401(k)
• Generous PTO, company holidays, and paid volunteer hours.
• Continuous professional development, leadership-track opportunities, and the freedom to pioneer new digital products.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Work Location: Remote