Digital Media Specialist

Job Title: Digital Media Expert

Company: PolitEnt Media Network
Location: Hyderabad / Remote
Employment Type: Full-Time

About PolitEnt Media

PolitEnt Media is a 360° digital news and entertainment network covering politics, lifestyle, cinema, sports, and social issues. With multiple YouTube channels, digital publications, and social platforms under its umbrella, PolitEnt Media combines storytelling, technology, and analytics to power high-impact journalism and creative content for India’s digital generation.

Role Overview

We are seeking a Digital Media Expert to lead and optimize PolitEnt Media’s online presence across YouTube, social media, and web platforms. The ideal candidate should possess a mix of creative, analytical, and technical expertise—capable of driving growth, engagement, and monetization across digital properties.

Key Responsibilities

1. Content & Platform Strategy

• Develop and execute platform-specific strategies for YouTube, Instagram, X (Twitter), Facebook, and the PolitEnt websites.
• Identify trending topics, keywords, and content opportunities aligned with PolitEnt’s editorial and audience goals.
• Manage multi-channel publishing calendars and ensure consistent tone, branding, and storytelling.

2. Digital Campaign Management

• Plan and run paid and organic digital marketing campaigns for news shows, OTT content, and brand collaborations.
• Optimize ad performance, audience targeting, and ROI through Meta Ads Manager, Google Ads, and YouTube promotions.

3. Analytics & Growth

• Track KPIs: impressions, CTR, watch time, engagement rate, and audience retention.
• Analyze performance reports and recommend strategies for content optimization and subscriber growth.
• Use tools like YouTube Studio, Google Analytics, TubeBuddy, and Meta Insights to measure success.

4. SEO & Discoverability

• Implement SEO best practices for YouTube descriptions, thumbnails, and metadata.
• Optimize PolitEnt’s web content (WordPress/CMS) for higher ranking and discoverability.

5. Collaboration & Production Support

• Coordinate with editorial, video, and design teams to ensure cohesive digital execution.
• Assist in scripting and content ideation for short-form and long-form video formats.
• Collaborate with influencers, anchors, and external partners to enhance reach.

6. Innovation & Technology

• Stay updated with evolving algorithms, AI tools, and platform trends.
• Suggest automation and analytics solutions for editorial workflow efficiency.

Qualifications

• Bachelor’s or Master’s degree required.
• 3–6 years of experience managing digital media platforms for a media house, agency, or content network.
• Proven track record of YouTube channel growth, SEO execution, and social media campaign success.
• Strong knowledge of Google Ads, Meta Ads, YouTube Analytics, Canva/Photoshop, and social video tools.
• Excellent command of English (Telugu knowledge is a plus).

Preferred Skills

• Experience with multi-channel brand management (politics, cinema, lifestyle, news).
• Understanding of content monetization, AdSense, and affiliate revenue models.
• Ability to generate content briefs and collaborate with editorial teams.
• Familiarity with data dashboards, performance sheets, or Google Data Studio.

Job Type: Full-time

Pay: ₹25,000.00 - ₹70,000.00 per month

Work Location: In person