Digital Media Specialist

Responsibilities

• Develop and curate engaging content for social media platforms and implements marketing campaigns
• Plan communication strategies and assist in creation and editing of written, video, and photo content.
• Attend events and produce live social media content and maintain unified brand voice across different social media channels
• Contribute to brand strategy development and brand communications, execution, evaluation to maintain standards matching with market trends and newest updates.
• Should work closely with the School team and Media agency with initiatives in event planning, showcasing and daily communication possibilities to promote brand building and brand awareness
• Coordinate with management and school team involving agency associates for approvals on media releases.
• Monitor social media and online platforms and ensures all promotional materials comply with the Choice standards and strategies including revising and editing the copy and all available creative materials prepared.
• Content creation and communication of key aspects showcasing student engagements and school activities , preparing /assisting newsletter, and other sources towards iconic campaigns in pursuits of excellent reach
• Study and act on tactical placement of brand practices and other standards including titles and brand positioning statements
• Develop content for blogs, articles, product descriptions, social media, and the website creating compelling headlines and body copy that should capture the attention and imagination of the target audience.
• Conduct research on social media activities including competitors thereby creating valuable weekly/monthly reports that helps to gauge the effectiveness of implemented branding campaigns
• Prepare reports and forecasts by analyzing data and the development plans commensurate with the commercial terms towards facilitation of estimates and billing.

Requirements:

• Bachelor’s degree in marketing or equivalent or prior experience in a similar role
• Candidates preferred with exposure to international school education.
• Proven content writing or copywriting experience and must be creative and innovative.
• Effective communication skills with excellent writing and editing skills.
• Time-management and organizational skills with the ability to handle multiple projects concurrently.
• Proficient in Adobe Photoshop, MS Office, web analytics, other editing software and various social media applications
• Knowledge of SEO/SEM campaigns and marketing software such as customer relationship management and content management systems

Job Type: Full-time

Pay: ₹32,000.00 - ₹35,000.00 per month

Ability to commute/relocate:

• Tripunittura, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How soon you can join ?

Education:

• Bachelor's (Required)

Experience:

• Content creation: 3 years (Required)
• Digital marketing: 4 years (Required)

Language:

• English (Required)

Work Location: In person