Digital Media Specialist

Job Summary
We are seeking a dynamic and results-driven Paid Digital Media Strategist to lead our performance marketing initiatives across multiple digital channels. In this role, you will craft and execute innovative media buying strategies that maximize ROI, enhance brand visibility, and drive targeted traffic to our digital platforms. Your expertise in paid advertising platforms, data analysis, and campaign optimization will be vital in scaling our digital presence and achieving measurable business growth. Join us to leverage your skills in a fast-paced environment where creativity meets data-driven decision making!

Duties

• Develop comprehensive media plans that align with marketing objectives, focusing on performance marketing channels such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and affiliate networks.
• Manage end-to-end PPC (Pay-Per-Click) campaigns, including keyword research, ad creation, bidding strategies, and budget allocation to ensure optimal performance.
• Conduct detailed web analytics using tools like Google Analytics and Google Tag Manager to monitor campaign effectiveness, user behavior, and conversion metrics.
• Implement conversion rate optimization techniques by analyzing data trends and adjusting campaigns to improve ROI and reduce cost-per-acquisition.
• Oversee media buying activities across various platforms, ensuring strategic placement and audience targeting to maximize reach and engagement.
• Collaborate with cross-functional teams to integrate SEM (Search Engine Marketing) strategies with SEO efforts for holistic digital marketing campaigns.
• Stay current with industry trends and emerging tools such as SEO tools, Google AdWords updates, DoubleClick platform features, and new social media advertising options to continually refine strategies.

Qualifications

• Proven experience in performance marketing with a strong understanding of digital advertising platforms including Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and affiliate marketing networks.
• Expertise in PPC campaign management from keyword research through ad copywriting to bid management across multiple channels.
• Proficiency with web analytics tools such as Google Analytics and Google Tag Manager for tracking campaign performance and user engagement.
• Solid knowledge of SEO principles, SEM strategies, media planning, media buying techniques, and conversion optimization practices.
• Familiarity with budgeting processes for digital campaigns to ensure efficient allocation of resources while meeting KPIs.
• Experience working within e-commerce environments or online retail settings is a plus.
• Strong analytical skills combined with the ability to interpret data into actionable insights for continuous improvement.
• Excellent communication skills to coordinate with creative teams, vendors, and stakeholders effectively. Join us as a Paid Digital Media Strategist to harness your passion for digital marketing innovation! Your expertise will help shape impactful campaigns that elevate our brand presence while delivering measurable results. If you thrive in a fast-paced environment where your strategic thinking makes a real difference—this is the opportunity for you!

Other Information:

Contract to Full Time with Benefits within 90 Days.

Hybrid - 3 Days a Week in NYC Office (M, T, TR)/ 2 Days from Home (W,F)

Pay: $35.00 - $40.00 per hour

Expected hours: 38 per week

Application Question(s):

• Work with DSP's before?

Work Location: Hybrid remote in New York, NY 10001