Digital Marketing Specialist

Key responsibilities

• Plan and create content for our company and sister companies across:
• Social media (LinkedIn, Instagram, TikTok, X, etc., depending on brand)
• Blog / website updates
• Basic email campaigns and newsletters
• Draft copy in line with each brand’s tone of voice and guidelines
• Coordinate with design (or use basic design tools like Canva/Figma) to create visual assets
• Repurpose long-form content (e.g., blogs, webinars, FAQs) into short-form posts and stories
• Manage and grow and related brands’ social media channels
• Own a content calendar and posting schedule for each brand
• Monitor comments, DMs, and mentions, and escalate where needed
• Track engagement (reach, impressions, clicks, saves, shares, followers) and propose improvements
• Set up and manage basic paid campaigns (e.g., Meta Ads, Google Ads, LinkedIn Ads)
• Support with audience targeting, creatives, and ad copy
• Monitor performance, optimize campaigns, and prepare simple performance reports
• Coordinate with external agencies when needed (e.g., for larger or more technical campaigns)
• Stay up to date on social media and digital marketing trends, especially in:
• Fintech / BNPL / payments
• GCC and MENA markets
• Fashion & Jewelries
• Proactively suggest new content formats and platforms (Reels, Shorts, TikTok, carousels,etc.)
• Benchmark and group brands against key competitors and bring ideas to close the gap
• Work with: Marketing / Growth lead (or CMO/Head of Marketing)
• Product team (for new features, launches, and in-app campaigns)
• HR / People (for employer branding content)
• Help maintain an organized library of content assets and campaign records.

Requirements

• 1–2 years of hands-on experience in digital marketing
• Strong content creation skills: writing and basic visual sense
• Proven experience managing social media accounts for a brand or multiple brands
• Basic experience with paid advertising on at least one platform (Meta, Google, or LinkedIn)
• Familiarity with social media and ad metrics (reach, CTR, CPC, conversions, etc.)
• Comfortable working across multiple brands/companies and switching context
• Very good English writing; Strong Native Arabic is a must (especially for GCC audience)
• Experience in fintech, payments, BNPL, or financial services is a plus
• Experience with marketing tools such as:
• Meta Business Suite, Google Ads, LinkedIn Campaign Managero Mailchimp / HubSpot / other email tools
• Canva / Figma or similar
• Basic understanding of SEO and web analytics (e.g., Google Analytics)
• Detail-oriented and consistent in executing the content calendar
• Curious and proactive about new trends, formats, and platforms
• Comfortable working in a fast-moving startup environment with changing priorities
• Data-aware: looks at numbers and uses them to improve content and campaigns
• Team player who can take feedback and iterate quickly

Job Types: Full-time, Permanent

Pay: QAR5,000.00 - QAR6,000.00 per month