Digital Performance Web Optimization Specialist (Qatar-based, Onsite)

We’re Hiring – Digital Performance & Web Optimization Specialist (Qatar-based, Onsite)

Publicis Media | Al Mana is looking for an experienced Digital Performance & Web Optimization Specialist to join us on a 9–12 month embedded assignment with a key client in Doha, Qatar.

Role Overview:

The selected candidate will be based onsite with the client, working closely with their marketing, media, and IT teams to enhance website performance, optimize user tracking, and improve campaign measurement. Responsibilities include:

• Implementing and optimizing Google Tag Manager for accurate tracking


• Collaborating with UX and IT teams to restructure URL architecture and improve SEO


• Conducting conversion audits and delivering actionable insights


• Ensuring proper integration with GA4 and other analytics platforms


• Supporting audience segmentation and campaign performance analysis


• Acting as a strategic link between internal teams and agency partners

Candidate Profile:

• Strong experience with GA4, GTM, CRO, SEO, and web analytics tools


• Solid understanding of tag management, performance tracking, and reporting


• Ability to work cross-functionally with technical and marketing stakeholders


• Currently based in Qatar

Start Date: Immediate

Location: Onsite – Doha, Qatar

Duration: Project Based - 9 months (extendable to 1 year)