Digital Media Specialist

Job Title: Digital Media Specialist
FLSA Status: Full-Time, Non-Exempt
Admin Level: Associate Administrator

Schedule: Full-Time, 40 hours/week; typically Monday-Friday; occasional weekends and evenings

Summary: Create, implement, and monitor online engagement (including social media) that contributes to the library’s cohesive communication strategy.

Educational and Experience Requirements

Minimum:

• Associate degree in marketing, communications, visual arts or related field, or 2-3 years of marketing and/or customer engagement experience
• Proficiency with social media platforms (specifically Facebook, Instagram, YouTube, and LinkedIn)
• Proficiency with Adobe Creative Suite (specifically Photoshop, Illustrator, InDesign, After Effects, Express)

Preferred:

• Experience with the entire Adobe Creative Suite
• Experience with WordPress or related content management systems
• Experience with photography and videography
• Working knowledge of HTML, CSS, and Javascript
• Experience with print production

Duties and Responsibilities include the following. Other duties may be assigned.

Coordinate the Library’s Online Presence

• Create, share, monitor, and approve content, that meets the library’s brand, social media standards, and frequency guidelines
• Collaborate with other staff members to produce original and engaging social media content
• Increase library exposure through social media platforms and create actionable plans to grow followers, increase the library’s reach and community engagement
• Submit library events to online media calendars
• Track efforts and progress by using analytical tools and user statistics
• Keep up with social media trends and identify new social media opportunities for the library

• Design templates for email communications
• Provide feedback and design content for the library’s website
• Communicate with community members and library patrons through social media in compliance with the library’s customer service standards

Create and Edit Library Photo and Video Content

• Film, create, edit, and approve video and motion graphic content to maintain cohesive messaging and brand identity
• Capture and edit photographs and videos of library events, board meetings, and services
• Organize and collect signed media release forms when applicable

Design and Facilitate the Publication of Printed Library Newsletter

• Collaborate with staff members to collect and organize event submissions
• Assist with writing, proofreading, and editing of submitted content
• Design and review final layout to ensure the publication is consistent with the library’s brand strategy and suggest improvements when necessary
• Schedule and track commercial printing costs

Designing and Coordinating Library Brand Awareness

• Oversee visual design needs of the library, including flyers, graphics, web content, social media, forms, and traditional marketing
• Ensure signage and promotional materials are easy to read and understand, accessible, and effectively inform patrons of the library’s materials and services
• Write, proof, and edit external and internal library communications, including flyers, blogs, press releases, articles, etc.
• Assist with projects that involve commercial/professional printing services, including but not limited to: industrial signage installation, brochures, t-shirts, branded equipment, etc.
• Provide design training and support for staff members when needed

Other Communications and Design Tasks

• Compile statistics and format Annual Report
• Collaborate with the Communications Department
  to determine the library’s visual identity, communications strategy, and overall branding
• Design, approve and print library forms, brochures, marketing materials, stationery, business cards, and handouts
• Coordinate with outside agencies, printers, art services, web designers, and colleagues with print production

Physical Demands

The physical demands described here represent those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Remain in a stationary position for the majority of the workday
• Constantly operate a computer, office productivity equipment, camera and audio equipment, and print production equipment
• Occasionally move up to 30 lbs.
• Ability to perceive and distinguish colors and shapes

Knowledge, Skills, and Abilities

• Basic computer skills—familiar with using the internet, office productivity software (i.e. Google, Microsoft), and email
• Ability to work with printers and photocopiers, paper cutters, and utility knives
• Working knowledge of print, non-print, digital, and online information sources available from a wide variety of sources, including publishers, the internet, and library and vendor-based systems
• Ability to develop or demonstrate necessary decision-making, leadership, team-building, strategic, conflict resolution, and marketing skills
• Ability to set priorities, organize, and coordinate multiple projects
• Ability to successfully maintain the performance of assigned duties and responsibilities to achieve the desired outcome
• Ability to communicate effectively verbally, in writing, and by listening
• Ability to interact in a positive, effective manner with supervisors, coworkers, and the general public
• Ability to perform with minimum supervision, to work collaboratively in a team environment, and to demonstrate professional standards, good judgment, dependability, and timeliness in work environments
• Ability to adapt to multiple demands and changing priorities and, at times, accommodate changes in work schedule to meet job responsibilities
• Ability to present ideas and provide instruction. Comfortable with teaching and using various forms of technology