Digital - Omni Experience Content Specialist

TCS is hiring for Digital Marketing Omni Experience role.

Shift- Night

Omni Experience Content Specialist

Role Purpose:

Support omni-channel experience by developing and executing content strategies for B2B and B2C channels,

ensuring consistency and engagement across all touchpoints.

Content Development & Execution

Create and manage content for multiple channels including web, social media, email, and in-store.

Adapt content for both B2B and B2C audiences, ensuring relevance and brand alignment.

Collaborate with creative and marketing teams to deliver high-quality assets.

Omni-Channel Strategy Support

Assist in implementing omni-channel content strategies to enhance customer experience.

Ensure seamless integration of content across digital and physical platforms.

Performance Monitoring & Optimization

Track content performance metrics (engagement, conversion, reach).

Recommend improvements based on analytics and customer feedback.

Cross-Functional Collaboration

Work closely with category managers, ecommerce teams, and marketing leads.

Coordinate with technical teams for content publishing and updates.