Digital Optimization Associate Mgr

Associate Manager Digital Experience

Work Model Hybrid, Framingham, MA

Staples is business to business. You’re what binds us together.

Our eCommerce team delivers customer-centric site experiences to position Staples as a digital selling platform of choice for businesses. Our team utilizes analytics, customer insights, and A/B testing to drive online merchandising strategies to optimize the customer journey and drive conversion across platforms. At the same time, our teams focus on building and executing a strong innovation pipeline for the future. We work closely with our sales, merchandising, marketing, analytics and technology teams to provide a world-class, holistic digital experience, growing profitable results in a fun and rewarding work environment.

At Staples, we’re searching for an Associate Manager, Digital Experience to join our dynamic eCommerce team in Framingham, MA. This is your chance to play a pivotal role in shaping how customers experience our brand online, driving innovation and engagement across mobile, desktop, and app platforms. If you’re passionate about digital transformation, customer journey optimization, and delivering business results through collaborative teamwork, this opportunity is for you. Be part of a forward-thinking and customer-obsessed environment that values creativity, autonomy, and end-to-end impact—from idea to execution. You’ll help define the digital future for Staples, working alongside top talent and cross-functional teams to deliver a world-class experience for our customers.

What you’ll be doing:

• Oversee implementation of digital experience initiatives, ensuring alignment with business objectives.
• Lead and manage site enhancements, feature updates, and optimization efforts based on data-driven insights.
• Collaborate closely with marketing, sales, merchandising, and product teams to create seamless, innovative customer experiences.
• Run A/B tests, gather user feedback, and perform data analysis to drive continuous improvements.
• Monitor digital trends and technologies to keep Staples at the forefront of eCommerce innovation.
• Provide mentorship and guidance to team members, fostering a culture of creativity and improvement.
• Influence customer satisfaction and loyalty through enhanced site functionality and user experience.
• Drive increased sales and market competitiveness by optimizing digital touchpoints.
• Support Staples’ strategic goal of becoming the digital selling platform of choice.
• Lead high-impact innovation initiatives to redefine processes and introduce new technologies.

What you bring to the table:

• Demonstrates a strong customer-centric approach and applies critical thinking to solve complex challenges.
• Strong leadership and team management skills with the ability to mentor and guide collaborators.
• Excellent problem-solving skills and a proactive approach to identifying and resolving issues.
• High-level communication and interpersonal abilities for navigating complex organizational structures.
• Expertise with digital analytics and reporting platforms like Google Analytics and Adobe Analytics, including segmentation and funnel analysis.
• Demonstrated project management skills using Agile methodologies and tools such as JIRA or Asana.
• Solid grasp of the digital marketing ecosystem—SEO, Paid Search, email marketing, content strategy, and social media.
• Proficiency in CMS and digital marketing tools to enhance website functionality and engagement.
• Experience with A/B testing, usability tests, and conversion optimization strategies.
• Ability to work cross-functionally with technology, merchandising, and finance teams to align digital enhancements with business goals.
• Capacity to juggle multiple priorities and manage stakeholder expectations while delivering projects on time and within budget.

What’s needed- Basic Qualifications

• Bachelor’s degree (BA/BS) in Business Administration, Information Technology, or a related field.
• 5-7 years of experience in eCommerce, digital experience, or a related field managing digital platforms and enhancing customer experience.
• Skilled in analytics and reporting tools like Adobe, Tableau or Microsoft Power BI for actionable data insights.
• Advanced proficiency in digital analytics and project management tools.
• Basic understanding of UX/UI principles.

What’s needed - Preferred Qualifications:

• Advanced certifications such as PMP, Certified ScrumMaster, or Google Analytics Certified Professional.
• Extensive experience in wireframing, prototyping, and using tools like Sketch, Adobe XD, or Figma.
• Leadership experience managing matrix teams and cross-functional projects without direct authority.
• Expertise with advanced SEO strategies and tools for large-scale eCommerce optimization.
• Background in content strategy and development for SEO-friendly, engaging content.
• Demonstrated experience designing and optimizing B2B customer journeys.

We Offer:

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Staples is an Equal Opportunity Employer who values the diversity of our people, products, and services. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.