Digital Performance Marketing Specialist

Job Title: Digital Performance Marketing Specialist
Location: Peelamedu, Coimbatore
Experience: 3–5 years
Employment Type: Full-time

About the Role

Sakar IAS Academy is looking for a skilled and performance-driven Digital Performance Marketing Specialist to lead the online marketing initiatives for our group of three companies in Coimbatore. The ideal candidate will have solid expertise in Performance Marketing, SEO, and Social Media Marketing (SMM), with a strong focus on driving qualified leads, enhancing online visibility, and achieving measurable growth.

Key Responsibilities

• Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and LinkedIn.
• Develop and execute effective SEO strategies (on-page, off-page, and technical) to boost website visibility and organic traffic.
• Lead social media marketing initiatives, including campaign management, content scheduling, engagement, and community building.
• Track, analyze, and report on performance metrics across all digital platforms to measure ROI and identify improvement opportunities.
• Conduct audience, keyword, and competitor research to enhance ad performance and SEO outcomes.
• Optimize ad creatives, copy, and landing pages to maximize conversion rates.
• Oversee remarketing and lead-nurturing campaigns to improve retention and conversion efficiency.
• Collaborate with design, content, and operations teams to maintain brand alignment and consistency.
• Prepare weekly and monthly performance reports for management review.
• Manage the digital marketing roadmap for all three group companies under a unified brand strategy.

Requirements

• 1–5 years of hands-on experience in Performance Marketing, SEO, and Social Media Marketing.
• Proficient in Google Ads, Meta Ads Manager, Google Analytics (GA4), and Search Console.
• Strong knowledge of keyword research, SEO tools (Ahrefs, SEMrush, etc.), and content optimization techniques.
• Experience in social media growth, engagement analytics, and audience building.
• Excellent analytical, organizational, and multitasking skills.
• Strong communication and collaboration abilities.

Preferred Skills

• Professional certifications in Google Ads, SEO, or Social Media Marketing.
• Experience working in the education or training sector.
• Familiarity with CRM and marketing automation tools such as Zoho, HubSpot, or Meriito.

Why Join Us

• Opportunity to manage and scale digital marketing for three established Coimbatore-based brands.
• Exposure to both strategic planning and creative execution.
• Competitive salary with performance-linked incentives.
• A supportive, dynamic, and growth-focused work environment.

Job Type: Full-time
Work Mode: On-site (Peelamedu, Coimbatore)

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month