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Digital Producer I
India
:
Digital Producer I
Function/Group:
Marketing
Country:
India
Location:
Mumbai
Recommended Level:
PG - 50
Job Type:
Full time
Role Reports to:
Assistant Manager – Content
Geographical Scope of the Role - Location:
Global
Percentage of travel required:
0%
Job Overview (Briefly describe the purpose of job in no more than 2-3 sentences.)
Job Responsibilities (Describe the responsibilities of the role)
Work directly with various stakeholders to make sure the requirements get completed on time.
Content Management System:
. Project & Delivery Management
Reporting & Insights
Other:
Desired Profile (Describe the expectations from the candidate)
Minimum Degree Requirements:
Preferred Degree Requirements:
Preferred Major Area of Study:
Culinary Industry, Management, IT, Digital Media
Required Professional Certifications:
Bachelor’s degree in Marketing, Business, Communications, or Information Systems.
Preferred Professional Certifications:
Master’s degree in Marketing, Business, Communications, or Information Systems.
Experience
5 (work experience with websites, digital asset management, or systems administration)
Preferred years of related experience:
4 (work experience with websites, digital asset management, or systems administration)
Specific Job Experience or Skills Needed
Example:
Competencies/Behaviors required for job
Click here to view full functional competencies
Additional Information (Please describe as clearly and concisely as possible any additional information that would be important to understand fully the role, responsibilities, nature, and scope of the job.)
Hiring Manager
Ankita Saxena
Date
Hiring Manager ( EMT)
Date
Reviewed by – HR Contact
Date
India is among the top ten priority markets for General Mills, and hosts our Global Shared Services Centre. This is the Global Shared Services arm of General Mills Inc., which supports its operations worldwide. With over 1,300 employees in Mumbai, the center has capabilities in the areas of Supply Chain, Finance, HR, Digital and Technology, Sales Capabilities, Consumer Insights, ITQ (R&D & Quality), and Enterprise Business Services. Learning and capacity-building is a key ingredient of our success.
Job Description:
Position Title:
Digital Producer I
Function/Group:
Marketing
Country:
India
Location:
Mumbai
Recommended Level:
PG - 50
Job Type:
Full time
Role Reports to:
Assistant Manager – Content
Geographical Scope of the Role - Location:
Global
Percentage of travel required:
0%
Job Overview (Briefly describe the purpose of job in no more than 2-3 sentences.)
High performance team member needed to organize, coordinate and perform digital production activities for various General Mills websites and other distribution methods as business dictates.
This role acts as a liaison between business stakeholders, publishing teams, and developers to translate marketing and content needs into clear requirements and execution plans.
Work closely with the Producers to update/create websites and internal web tools to make them more efficient. Will also be responsible for creating innovative solutions to web design issues to help make the website more visually appealing and enhance usability. Will track delivery progress, manage timelines, and ensure smooth coordination across global teams.
Job Responsibilities (Describe the responsibilities of the role)
(Consider listing the primary duties/responsibilities of the role and the approximate percentage of time spent on overreach area during the course of a year. Percentages should add up to 100%. Do not list any duties or responsibilities that require less than 5% of the role’s time.)
Please use the following rows to clarify the responsibilities.
35%
of Time
Work directly with various stakeholders to make sure the requirements get completed on time.
There needs to be close interaction and collaboration with:
- Global business teams (Marketing/BX/Core sites/branded sites teams) to gather project requirements
- Our digital agency partners/SEO partners to customized content generated
- Manage contractors (from resource planning, to work delivery and review) to do the publishing for respective brands
- QA team to make sure all updates are made, and the site is good to go
- Web hosting team for domain requirements
Requirement Gathering & Business Coordination:
- Partner with marketing and brand teams to understand content and website requirements.
- Translate business needs into structured briefs and publishing/development tasks.
- Facilitate prioritization meetings and sprint planning with content and tech teams.
30%
Content Management System:
Work closely with content partners and ad-hoc teams to communicate requirements and create websites with high-quality content across different brands and countries.
Tasks include:
- Understand and analyze content to fit the platform
- Ensure content is updated within timelines and data quality is achieved
- Check Page Layouts and Review HTML coding to fix issues if any
15%
of Time
. Project & Delivery Management
- Monitor the teams shared mailbox. Respond to clients on queries or requests. Provide solution to queries or guide the clients. Commit on timelines, allocate requests, and communicate back once work is completed.
- Add and Assign projects to the team through JIRA. Ensure completion of the same before / on due date. Maintain ongoing communication with requestor regarding project concerns, any changes in due dates / resource availability, etc
- Track requests and delivery status using JIRA or similar tools. Update JIRA with the feedback and ensure corrective steps are taken.
- Coordinate with publishing, QA, and development teams to ensure timely delivery.
- Maintain project trackers, update stakeholders, and flag risks proactively.
- Work as a Subject Matter Expert on the functional domain and support the team for functional queries. Troubleshoot queries on floor and escalate to manager as needed
10%
of Time
Reporting & Insights
- Create and maintain dashboards to track publishing capacity, SLA compliance, and content performance (using Excel, Power BI, or other tools).
- Present data-driven insights and recommendations to business and leadership teams.
10%
of Time
Other:
- Proactively problem-solve system, content and digital asset issues. Need to get on calls and email clients/stakeholders whenever required
- Ensure that the documentation is updated according to changing guidelines.
- Work on Continuous Improvement (CI) Initiatives focusing on increasing efficiencies and automation wherever needed. Seek opportunities to enhance processes and work flows
- Communicate improvement feedback to the other team members where appropriate. Establish best practice policies and provide regular updates.
- Participate in various training programs (soft skills, functional skills) rolled out by GIC India
Desired Profile (Describe the expectations from the candidate)
Education
Minimum Degree Requirements:
Bachelors
Preferred Degree Requirements:
Masters
Preferred Major Area of Study:
Culinary Industry, Management, IT, Digital Media
Required Professional Certifications:
Bachelor’s degree in Marketing, Business, Communications, or Information Systems.
Preferred Professional Certifications:
Master’s degree in Marketing, Business, Communications, or Information Systems.
Experience
Minimum years of related experience required:
5 (work experience with websites, digital asset management, or systems administration)
Preferred years of related experience:
4 (work experience with websites, digital asset management, or systems administration)
Specific Job Experience or Skills Needed
Example:
- Demonstrated inventory management, customer service, and production forecasting skills
- Can prioritize and complete multiple tasks on tight deadlines
Content editing and writing skills desired
- Inclination towards technology
- Broad understanding of online content and metadata strategies.
- Basic knowledge of Adobe Photoshop to edit digital images
- Proficient with personal computers and in Microsoft Office applications (Word, Excel and PPT)
- Strong organization skills and attention to detail
- Ability to coordinate and prioritize large and diverse workload to meet deadlines
- Strong problem solving skills. Effective oral and written communication with work teams and other resources to accomplish goals. Excellent interpersonal and team skills
- Innovative, resourceful and collaborative
- Initiative to work independently and proactively
- Strong stakeholder management and communication skills.
- Excellent analytical and documentation skills (business requirements, workflows).
- Attention to detail, with ability to manage multiple priorities simultaneously.
- Understanding of content publishing workflows and digital ecosystems.
- Ability to translate business needs into functional requirements and technical briefs.
Competencies/Behaviors required for job
Click here to view full functional competencies
Example:
- Energizes and develops people
- Anticipates market trends that will impact competitive advantage
Agile to change
- Strategic Thinking w/External Focus
- Influence
- Creativity
- Initiative with Bias for Results
- Communication Skills
- Develops Self and Others
- Relationship Building
- Commitment to Company’s Values & Ethics
Additional Information (Please describe as clearly and concisely as possible any additional information that would be important to understand fully the role, responsibilities, nature, and scope of the job.)
Experience managing CMS-driven projects (Sitecore, WordPress, Optimizely, etc.) and coordinating between business and technical teams.
- Strong experience with project tracking tools (JIRA, Asana) and reporting tools (Excel, Power BI, or Tableau).
- Understanding of SEO and Accessibility
Hiring Manager
Ankita Saxena
Date
Hiring Manager ( EMT)
Date
Reviewed by – HR Contact
Date
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