Digital Sales Officer

The Digital Sales Officer is responsible for driving digital sales and revenue growth through various online channels. Plan and manage flynas’s online sales through its website & Application and utilize on page SEO and advertising tools to increase direct sales on flynas.com.

Key Accountabilities:

• Strategic and planning

• Initiate and implement the online direct sales plan to drive digital revenue growth.

• Identify and target new customer segments through digital marketing campaigns.

• Manage and optimize the company's website and Application platform, ensuring a seamless and user-friendly customer experience.

• Monitor and analyze digital sales performance, identify trends, and recommend strategies for improvement.

• Stay up to date with industry trends, digital marketing best practices, and emerging technologies to drive innovation in digital sales.

• Analyze data and metrics to evaluate the effectiveness of digital sales initiatives and campaigns.

• Website & Application

• Update website content and information.

• Create new landing pages.

• Implement on-going A/B and user experience testing for ads, placements, and landing pages.

• Work with internal development and design teams to create dynamic landing pages.

• Understand use of landing pages and how to write effective call-to-actions.

• Manage and optimize website retargeting programs.

• Work on ways to improve and track site performance.

• Manage and optimize website retargeting programs.

• Paid Digital Advertising

• Create an effective performance campaign.

• Create and manage paid search campaigns with major search engines – Google, Yahoo, Bing, etc with a focus on higher ROI and lowering CPC.

• Design, develop and monitor digital media buying campaigns.

• Analyze campaign performance and compile and present detailed reports with proactive insights. • Manage pay-per-click campaigns.

• Develop keyword and contextual search strategies.

• Take key concepts and extrapolate to metrics and reporting.

• Wire effective Ad captions

• Follow up on affiliate marketing campaign, track and monitor the campaigns.

Emails

• Create and optimize email marketing campaigns to increase our revenue.

• Write attractive content for email marketing that can increase the email open rate and bookings. • Enhance and optimize the sent emails to customers like confirmation email, retargeting email, nasmiles email, survey email