Digital Social Media Marketing Manager

Digital Social Media Marketing

With 25 years and counting in the industry, Advanced International Freight, Inc. is a full-service logistics and freight forwarding company with locations in Central New Jersey and Southern California. With the growing impact of global and domestic logistics, our vision is to create a seamless solution for our clientele with the backing of modern technology and our unique, one-stop-shop capabilities.

Key Responsibilities

• Manage a team of marketing members focused on content creation, content management, and execution of social media strategy including influencer marketing campaigns across a diverse range of platforms for the purpose of Social Commerce.
• In charge of increasing brand recognition, awareness campaigns, driving engagement, creating a strong sense of community, and ultimately, leading to customer conversion
• Manage and execute digital marketing / social media / ecommerce marketing efforts effectively
• Oversee the content creation process and implementation of initiatives or campaigns on social media platforms
• Develop and execute a comprehensive digital marketing strategy and content roadmap for company website and each social media platform that aligns with company brand identity, target audience, and business goals
• Monitor and analyze website and social media performance, adjusting strategies as needed to optimize reach and engagement
• Foster a strong online community by engaging with followers, helping in responding to comments, and addressing customer inquiries
• Engage accounts to identify areas of opportunity with potential and current collaborators and partners

Requirements

• 4-7+ years of experience in digital marketing, social media management, E-Commerce
• Fluent in Chinese & English
• Skilled with visual storytelling, art direction, and content creation, especially with short video platforms (TikTok, Instagram Reels, YouTube Shorts)
• TikTok Shop, Live-Streaming Sales, Shopify, Walmart.com etc.,
• Deep understanding of social media and E-Commerce platforms and best practices
• Proven track record of growing and managing e-commerce stores
• Experience in successfully leading and managing a team of 2-5 individuals
• Proven track record of growing and managing social media accounts
• Has experience in marketing physical products, managing social media advertising campaigns, influencer campaigns
• Social Media management tools (e.g., Creator Search Insight, VidIQ, etc.)
• Data or Asset Management Software (Airtable, GSheets, Air, etc.)
• Marketing automation and outreach tools (CRM platforms, lead generation, etc.)
• Video and photo editing tools (Canva, Photoshop, iMovie, Adobe Premier, etc.)
• Analytics tools (e.g., Shopify Analytics, TikTok Shop Analytics, etc.,)

Work Conditions

• Salary: $78,000
• Full time On-Site Employment
• Location: Secaucus, NJ
• Hours: M-F, 9AM to 6PM

Company Benefits

• Health, Dental, Vision Insurance – 100% coverage for you and family
• Generous PTO
• 401(K) with Company Match
• Free Daily Lunch Catering
• Annual performance-based incentives
• Certification Recognition Program
• Fitness Center Membership Subsidy Program

Please provide CV that demonstrates:

- Proven track record of management of social media accounts and marketing campaigns

- Website SEO, Social Media (TikTok, Instagram, YouTube Shorts, Facebook, Pinterest, E-commerce

Job Type: Full-time

Pay: $78,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Application Question(s):

• Will you now or in the future need H-1B visa sponsorship?
• Please provide CV that demonstrates:

- Proven track record of management of social media accounts and marketing campaigns

- Website SEO, Social Media (TikTok, Instagram, YouTube Shorts, Facebook, Pinterest, E-commerce

Experience:

• digital marketing, social media management, E-Commerce: 4 years (Required)

Language:

• Chinese (Preferred)

Work Location: In person