Digital & Social Media Specialist

About the Role

We are seeking a dynamic and versatile Digital & Social Media Specialist to lead our online presence and growth strategy. This role combines strategic digital marketing management with hands-on social media execution , making it ideal for someone who can think strategically while also creating engaging content.

You will oversee the full spectrum of digital marketing channels — from social media to paid ads, SEO, and email campaigns — ensuring brand visibility, audience engagement, and measurable ROI.

Responsibilities:

• Develop and execute digital marketing strategies (SEO, SEM, paid ads, email).
• Manage and grow social media presence across Instagram, TikTok, LinkedIn, and more.
• Create, schedule, and publish engaging content tailored to each platform.
• Oversee online campaigns, track KPIs, and optimize for ROI.
• Handle community management: comments, DMs, collaborations.
• Prepare regular performance reports using Google Analytics, GA4, and platforms insights.
• Stay ahead of digital trends to keep the brand relevant and competitive.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years of experience in digital marketing, including hands-on social media management.
• Strong knowledge of SEO/SEM, Google Ads, Meta Business Suite, and analytics tools (Google Analytics, GA4).
• Creative skills in content creation (basic design/editing tools like Canva or Adobe).
• Excellent written and verbal communication skills in English (Arabic a plus).