Digital Strategies Manager

The Position

The Digital Strategies Manager implements and supports our digital advocacy and email and web programs. The Manager’s primary duties are to help execute NWLC’s email program, including drafting, coding, launching, testing, and reporting on digital advocacy and fundraising emails, to manage NWLC’s SMS program, and to help manage and post content on our website.

The Digital Strategies Manager reports to the Director of Digital Strategies.

This is a full-time exempt position of 37.5 hours per week.

The Organization

The National Women’s Law Center (NWLC) fights for gender justice — in the courts, in public policy, and in our society — working across the issues that are central to the lives of women and girls.

We use the law in all its forms to change culture and drive solutions to the gender inequity that shapes our society and to break down the barriers that harm all of us — especially women of color, LGBTQIA+ people, and low-income women and families.

For more than 50 years, we have been on the leading edge of every major legal and policy victory for women, and we need you with us to continue this fight. Find out more at NWLC.org.

Responsibilities

• Help implement our email program, including drafting, preparing, and coding daily e-mail blasts, action alerts, donation forms, and other features in NWLC’s e-CRM, as well as managing imports/exports, queries, and constituent record maintenance and inquiries.
• Manage NWLC’s SMS program, including drafting, coding, testing, and reporting on SMS messages, as well as leading strategy to grow and expand the program.
• Prepare metrics from a variety of online sources to produce regular digital analytics reports and make strategic recommendations based on those reports.
• Help maintain NWLC’s website and blog, using WordPress, including designing landing pages, ensuring accessibility, updating images and tags, and uploading content.
• Manage website development projects, including developing and building new landing pages.
• Contribute to content decisions for our website, email, blog, and social media channels, including working with Communications staff and program teams to determine the best way to package information and present it to NWLC’s audiences.
• Troubleshoot other web/email technical issues as needed.

Qualifications

• Two years of professional experience, especially in the digital communications field, preferably with an emphasis on email advocacy and writing.
• Strong writing skills and experience writing across platforms (especially email) and for diverse audiences.
• Fluency in MS Office programs, including Excel.
• Experience with e-CRMs (such as EveryAction, Salsa, Action Network, or Blue State Digital), and the ability to pick up new technology and platforms is highly desired.
• Experience in WordPress (or similar a CMS) and basic HTML skills.
• A strong eye for detail, including proofreading skills, and a thoughtful, analytical approach to managing complex tasks.
• Excellent communication skills.
• Ability to act quickly and effectively in rapid response environments.

• Demonstrated commitment to working on gender and racial equity and centering communities of color.

Additional preferred skills and knowledge

• Experience working with Mobile Commons or another SMS program.
• An interest in social media and willingness to trend-spot and experiment.
• Demonstrated experience and judgment working both collaboratively and independently.

Key Relationships

This role will report to the Director of Digital Strategies, in the Campaigns and Communications Department, and work closely with all members of the Content/Creative Team.

Compensation & Benefits

A salary within the range of $90,696-$106,175 will be provided to the successful candidate with at least 2 years of experience, consistent with the National Women’s Law Center’s compensation framework. The successful candidate’s salary within this range will be determined by the number of years of relevant experience they bring to the role.

The Center offers a comprehensive benefits package, and four weeks of annual vacation.

NWLC is a non-profit organization whose headquarters and staff are based in Washington, D.C. at our new office at 1350 Eye Street N.W. This role is designated as remote but will be expected to work from one of the states in which NWLC is licensed to do business: DC, MD, VA, NJ, PA, IL, NY, or CT. The successful candidate will need to live in or relocate to one of these states.

The first 90 days of employment will be considered a probationary period.

Classification

NWLC recognizes a staff bargaining unit, NWLC United, affiliated with the Nonprofit Professional Employees Union/IFPTE Local 70, a union for non-profit workers. This position is included in NWLC’s bargaining unit. Specific employment terms are subject to collective bargaining.

How to Apply

To apply, please submit a resume, a cover letter outlining how your professional background is a good fit for this position, and 3 writing samples as part of your application. Preference for work writing samples and samples of email advocacy writing (Please combine samples into a single PDF or Word document to attach to application). Resumes should include exact start and end dates (month and year) of employment, as well as the average number of hours worked per week in each job. Applications accepted until position is filled.

Applicants will be contacted if selected for an interview. We kindly request that interested parties refrain from calling, emailing, or visiting NWLC’s offices to express interest or check on the status of their application.

The National Women’s Law Center is an Equal Opportunity Employer and values a diverse workforce. We strongly encourage and seek applications from people with disabilities; people of all genders, gender identities and sexual orientations; people of color; and veterans.

At NWLC, our diversity is our strength, and the variety of lived experiences that connect our teammates to the mission of gender justice is our superpower. We know that members of marginalized groups tend to apply for positions only if they believe they are a 100% match for the role. If you are passionate about NWLC’s mission and think you can be successful in this role, please apply. We’d appreciate the opportunity to consider your application.

Reasonable Accommodations

If you require reasonable accommodations during any part of the hiring process, please email NWLCHR@nwlc.org.