Manager, Digital Communications , Zayed Sustainability Prize

Masdar is the UAE’s clean energy champion and one of the largest companies of its kind in the world, advancing the development and deployment of renewable energy and green hydrogen technologies to address global sustainability challenges. Established in 2006, Masdar is today active in over 40 countries, helping them to achieve their clean energy objectives and advance sustainable development.

Masdar is jointly owned by Abu Dhabi National Oil Company (ADNOC), Mubadala Investment Company (Mubadala), and Abu Dhabi National Energy Company (TAQA), and under this ownership the company is targeting a renewable energy portfolio capacity of at least 100 gigawatts (GW) by 2030 and an annual green hydrogen production capacity of up to 1 million tonnes by the same year.

Purpose for the role:

To develop and implement an annual digital communications strategy on behalf of the Zayed Sustainability Prize. To lead all of Zayed Sustainability Prize’s digital platforms, both internal and external, acting as the custodian of these platforms, ensuring they are up to date when it comes to content and performing upgrades and updates to make sure that they are in line with market trends.

Key Responsibilities:

Digital Communications Strategy:

• Develop and implement the Prize’s annual digital communications strategy and implementation plan
• Work with other members of the Communications and marketing department to develop, maintain, and
• implement a digital content strategy in support of key initiatives programs and activities.
• Lead and develop strategic digital applications and activations recommendations.
• Keep abreast of emerging trends and technologies, interface with IT and other internal stakeholders to ensure smooth implementations.

Digital Communications Management:

• Manage, maintain, expand, and coordinate the Prize’s global presence in social media and websites.
• Research, identify and analyze digital trends and social media channels.
• Lead the design of insight driven digital strategies from opportunity identification through to experience definition.

Digital Campaign Management:

• Plan and execute all web, SEO, marketing database, email and display advertising campaigns.
• Work closely with the marketing team to execute all paid social media campaigns
• Plan social media campaigns and engage with the social media agency with ideas on how to improve the Prize’s presence across its social media platforms.
• Measure and report performance of all digital communications campaigns and assess against set goals.

Digital platforms’ enhancements:

• Manage the relationship between the Prize and all digital vendors for website management.
• Identify trends and insights and optimize spend and performance based on the insights.
• Champion any project related to relaunching, improving, enhancing any of the Prize’s digital platforms.

Digital Media Analysis:

• Carry out regular analysis using appropriate analytical web tools and implement any necessary changes to help ensure that the Prize’s digital platforms achieve maximum impact & reach.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Contribution to Stakeholder Relations:

• Build and maintain a network of relevant contacts to support daily activities and long-term objectives of the team.
• Engage with and monitor relationships with internal and external stakeholders in order to ensure
• adequate knowledge transfer and completion of services as per agreed parameters.

Preparation of Relevant Updates and Reports:

• Prepare relevant reports and updates as required and to the desired standard.
• Provide management information as and when required by the line manager – this includes the production and timely provision of accurate reports in line with reporting schedules.

Preferred Qualifications:

• Bachelor’s Degree in IT, computer science, marketing or related field

Preferred Experience:

• At least 6-8 years of experience in the field of digital marketing or related field gaining exposure to the latest digital marketing trends and systems gaining knowledge in web management, design and development, content management, SEO & SEM and knowledge in social media management

Job-Specific Skills:

• Exceptional communication (verbal and written) and interpersonal skills leading to a consultative approach
• within a corporate / multifunctional environment
• Strong understanding of the complexity and challenges of driving/building a project delivery culture and
• strong project management skills
• Knowledge of latest sustainability trends
• Strong knowledge of budget management
• Strong problem solving and decision-making skills
• Excellent computer literacy, with strong background in Word, Excel, PowerPoint and Outlook
• Excellent ability to plan and organize work and prioritize projects
• Excellent time management skills
• Attention to detail

Masdar is one of the world’s fastest growing renewable energy companies and a green hydrogen leader, placing the UAE at the forefront of the energy transition.

As a pioneer in advancing the clean energy sector and a key enabler of the UAE’s vision as a global leader in sustainability and climate action, Masdar has developed projects in more than 40 countries across six continents and has invested, or committed to invest, in worldwide projects with a combined value of more than US$30 billion.

Masdar unites the UAE’s three energy champions – Mubadala, ADNOC and TAQA – and will utilize their combined expertise to fulfill its purpose as a global clean energy pioneer across renewables and green hydrogen.

Promoting innovation in solar, wind, energy storage, waste-to-energy, and geothermal energy, Masdar has a proven record of delivering pioneering projects using cutting-edge clean energy technologies, that are commercially viable and bankable.

As part of the application process, we will collect, store and process personal information about you.

Masdar will use your personal information in accordance with our Candidate Privacy Notice, which provides details on the purposes for which your data is processed.