Digital Strategist

Future-proof your advertising and marketing career. Join Scatter.

At Scatter, meaningful content is at the heart of modern marketing strategy. From tactical campaigns to far-reaching transformational programs, the team at Scatter works on growing our partners' businesses. Scatter makes it easier for our client's consumers to find their brand online, leading to a better offtake. Because messaging produced by us should significantly impact consumers' everyday lives.

Our days feature high-energy calls and enlightening brainstorms with internal teams and clients. The work involves rushing about and pulling out all the stops, all to ensure that the results that reach our clients are nothing less than perfect. With a workforce of 60+ employees, you can be assured of a great learning curve, where in addition to your role, you often contribute inputs to teams you work alongside.

Regardless of your location or position, every member of the Scatter team is united by a common goal: create content that creates BUSINESS IMPACT for our clients.

Position: Brand Strategist

CTC: Up to 12 LPA

Annual Retention Bonus – 10%. It is part of the above CTC and released on completion of one year. Subject to being on the payroll and not serving a notice period.

City: Delhi

Key Responsibilities

Content-First Strategy Development: Design and architect comprehensive, multi-channel digital strategies rooted in a "content-first" methodology. Your primary goal is to generate sustainable organic traffic and build engaged audiences for our clients.

Organic Ecosystem Planning: Develop strategies that span the full digital ecosystem, including website/blog architecture (for SEO and user journey), mobile apps, and other digital innovations, ensuring content is the engine for each.

Social Media Strategy: Develop and oversee organic and promotional social media strategies. Ensure social content aligns perfectly with the core content strategy, using it to drive traffic, build community, and support organic growth objectives.

Digital Outreach Strategy: Build and oversee digital organic outreach strategies (including advanced link-building, digital PR, and partnership content) to enhance domain authority and brand visibility.

Performance Monitoring & Assessment: Define a clear framework of KPIs for all content and social initiatives. Use analytics tools (Google Analytics, SEMrush, Social Media Analytics, etc.) to monitor effectiveness, assess performance, and provide actionable insights for continuous refinement.

Understanding Digital Nuances: Serve as a thought leader on search engine algorithms, social media platform shifts (especially AI-driven changes), and new content formats to keep our clients ahead of the curve.

Cross-Functional Leadership: Collaborate closely with content creators, SEO specialists, and client servicing teams to ensure your strategic vision is executed flawlessly.

Qualifications & Skills

• Experience: 5+ years of experience in digital strategy, content marketing, or SEO, with a proven track record of creating across the funnel strategy to generate organic traffic in the target segment.
• Experience managing promotions across social media platforms like LinkedIn, Youtube, Meta, etc who has a thorough understanding of the analytics side as well
• Experience in a fast-paced digital agency is strongly preferred.
• Must have exceptional presentation skills with experience pitching to and advising senior-level clients.

Technical Expertise

• Deep, hands-on expertise in Content Strategy & Marketing
• Understanding of Advanced SEO (On-page, Off-page, and Technical)
• Understanding Organic Outreach & Link Building
• Should be able to compile reports using Digital Analytics tools (Google Analytics, Google Search Console)
• Understanding SEO Tools (Semrush, Ahrefs, Moz, or similar)

Working at Scatter:

Scatter is a forward-thinking company that values the growth and development of our team members. We offer an exciting salary package, medical insurance, an annual week off for the entire agency from Christmas till the new year (this is over and above your regular leave entitlement), and an energizing atmosphere for professional advancement. Our work culture celebrates diversity, promotes collaboration, and empowers every team member to bring their unique perspectives and ideas to the table.

Job Type: Full-time

Pay: ₹1,150,000.00 - ₹1,200,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Provident Fund

Application Question(s):

• What is your current CTC?
• What is your expected CTC?
• What is your notice period?
• Please share a link to your portfolio