Digital Strategy Assistant Manager

The Assistant Digital Marketing Manager plays a key role in supporting the growth, strategy and success of digital marketing initiatives across Reimagine Main Street and its partner publications, including the Observer-Reporter, Herald-Standard and Dominion Post.

This position blends hands-on digital campaign management with team leadership, helping to ensure every client campaign is strategically sound, creatively executed and performance-driven. The ideal candidate is an organized multitasker, problem-solver and strategic thinker who thrives in a fast-paced, collaborative, client-first environment.

Key Responsibilities

Digital Strategy & Client Management

• Partner with the Digital Strategy Director and Reimagine Main Street team to develop and implement marketing strategies that align with client goals.
• Collaborate with multimedia sales consultants to design, present and manage high-impact digital marketing campaigns.
• Build and maintain strong client relationships through regular communication, reporting and proactive performance reviews.
• Analyze campaign data to measure success, identify insights and provide recommendations for improvement.
• Lead the preparation and presentation of monthly performance reports for internal and client meetings.

Leadership & Team Collaboration

• Support the Director in managing day-to-day digital operations, ensuring deadlines and deliverables are met across teams.
• Serve as a bridge between sales, design, fulfillment and analytics teams to maintain smooth workflow and communication.
• Mentor and support Digital Marketing Strategists and interns, providing guidance, training and performance feedback, as needed.
• Coordinate with external vendors and partners to ensure consistent quality, strategy alignment and fulfillment accuracy.
• Assist in onboarding new hires and training team members on digital platforms, tools and processes, as needed.

Revenue Growth & Innovation

• Identify opportunities to expand digital offerings and increase revenue across all RMS markets.
• Support new business development through research, digital proposal creation and strategy presentations both individually and alongside multimedia sales consultants.
• Promote RMS’s digital expertise through educational content, workshops and community events.
• Represent the brand at networking, community and industry functions as a digital marketing ambassador.

Qualifications

• 3+ years of experience in digital marketing, advertising, community relations or related field.
• Demonstrated understanding of digital strategy across platforms (SEO, PPC, programmatic, email marketing, social media, OTT, etc.).
• Prior leadership, mentoring, or project management experience preferred.
• Excellent communication, organization and time management skills.
• Comfortable managing multiple projects simultaneously and meeting tight deadlines.
• Strong presentation skills with confidence in client-facing settings.
• Proficiency in Google Workspace, Microsoft Office and analytics/reporting tools.
• Enthusiasm for continuous learning and evolving with the digital marketing landscape.

Why Join Us

At Reimagine Main Street, we believe in empowering local businesses through smart, measurable marketing — and we have fun doing it. This role offers growth potential, creative collaboration and the chance to work alongside a passionate, driven team that’s redefining community media and digital storytelling.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person