Digital Strategy & Experience Intern

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn't fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that's fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

SUSTAINABILITY: We think Earth's pretty rad. That's why we take action wherever possible to limit our impact on the planet.

• 1% FOR THE PLANET MEMBER: 1% of goodr's annual sales go directly to environmental organizations.
• CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

ABOUT THE ROLE

Ever wonder how a pair of sunglasses gets made… or how a wild idea like pink furry frames becomes actual reality? Maybe you're curious how in the world a company lets a flamingo named Carl run the place. Well, look no further! goodr is calling all flaminglets — yes, that's a baby flamingo — for our 2026 Summer Internship Program!

At goodr, we show up unabashedly ourselves, own our sh**t, and get things done. And we want our interns to do the same. Join us for a 10-week adventure from June 15th, 2026 - August 21st, 2026. Did someone say bragging rights? OH YES WE DID. This full-time, paid internship gives you real-world experience, flamingo-level fun, and skills you can take into any future career.

Do you live online? Can you spend hours optimizing a website or dreaming up ways to make digital content pop? As the Digital Strategy & Experience Intern, you'll dig through customer journeys, sniff out UX issues, test hypotheses, and uncover insights that make our digital channels stronger. You'll support big initiatives from SEO x AI strategy to loyalty program upgrades and help translate research into pilots, prototypes, and improvements across the site. If solving digital puzzles while working with a fun, fast-moving brand sounds like your perfect internship vibe, we're ready for you.

RESPONSIBILITIES

• Gain hands-on experience in digital marketing and e-commerce while learning how a fast-paced sports eyewear company operates day-to-day
  
• Support key digital strategy initiatives (SKU diversification, SEO & AI readiness, loyalty improvements, influencer/athlete integration) through research, analysis, and concepting
  
• Conduct UX testing and light user research to identify experience gaps, validate ideas, and inform site and content optimizations
  
• Analyze customer behavior, funnels, and KPIs to surface insights, opportunities, and experiment recommendations
  
• Help build and refine digital dashboards and reporting frameworks that operationalize insights across teams
  
• Collaborate with the Experience Research Lead and cross-functional partners to turn insights into actionable tests, pilots, and digital innovations
  
• This role is in the Ecommerce team and will report directly to the Director of Ecommerce
  
• Perform other related duties as assigned

INTERNSHIP REQUIREMENTS

• Available to work full-time: 40 hours per week, Monday-Friday, 9am-5pm
  
• Committed to the full 10-week internship: June 15, 2026 - August 21, 2026
  
• Able to work onsite at our Inglewood, CA office
  
• Must reside in Los Angeles or the surrounding area for the duration of the internship
  
• Fully onsite for the first 30 days to help us get to know you in person
  
• After the first 30 days, onsite every Tuesday and Thursday
  
• No college degree or prior experience needed—just a passion for learning and jumping into the flamingo-filled chaos of goodr

ABOUT THE IDEAL INTERN

• Has a growth mindset
  
• Is a strong communicator who asks a lot of questions and is a fast learner
  
• Interested in digital marketing, e-commerce, and analytics
  
• Has basic understanding of Shopify
  
• Curious about SEO, AI, loyalty programs, and online consumer behavior
  
• Familiarity with website management tools, Klaviyo, or other digital marketing platforms is a PLUS
  
• Comfortable working with Excel or Google Sheets for data analysis
  
• Major brownie points if you have AI experience
  
• Expert researcher who is consumer obsessed
  
• Experience or interest in analytics tools will be helpful
  
• Ability to think strategically and analytically while maintaining attention to detail
  
• Able to work collaboratively across teams and independently on projects
  
• Enjoys giving and receiving feedback
  
• Thrives in a fast-paced, dynamic company environment
  
• Creative, organized, and detail-oriented
• Doesn't give up in the face of a challenge
  
• Thinks Fun is being great (not just partying)
  
• Is proactive and an independent problem solver! (Can you google a question?)

WHAT YOU GET

• A role at a company that is going to the moon
  
• The opportunity to show up every day and have fun
  
• The ability to learn and grow as a person
  
• Mentorship from knowledgeable individuals in your potential field of choice
  
• A chance to develop professional skills applicable to any career path
  
• Hands-on work with passionate, talented team members
  
• Trainings and discussions geared toward advancing your knowledge of company standards and systems
  
• Relationships that transcend the duration of the internship
  
• Real-life work experience and work samples to share with future employers
  
• Pay Rate: $20/ hour
  
• Sunglasses. Obviously.

**No Visa Sponsorship is available for this position.

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date.

1. Application

2. Fill out a form with basic questions

3. 30 minute interview with HR team member

4. 60 minute virtual interview with manager and a team member

5. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING:

• Review goodr's Applicant Privacy Policy. By submitting an application to goodr, you are confirming that you have read the Applicant Privacy Policy and agree to its terms. (Because nothing says "fun" like reading legal documents!)
• Resume
• Cover letter showing your personality. Seriously. No boring corporate speak allowed.
• Links to projects or groups you're involved with (if you have them)
• A drawing of an octopus fighting a pirate (not joking)*

• We accept submissions using accessibility tools.

#LI-Hybrid